As of: March 29, 2024, 3:56 p.m
By: Alexander Kaindl
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The change of supplier at the DFB is causing discussions. The fans have now made it clear in an IPPEN.MEDIA survey what they think of the Adidas-Nike decision.
Frankfurt – It is possibly the most discussed substitution in the history of the German national football team: the DFB will separate from its decades-old supplier Adidas at the end of 2026 and will from now on be equipped by its biggest competitor Nike.
Do you think the DFB's move from Adidas to Nike was right?
The decision, which was announced on March 21st, around three months before the European Championships in Germany, was and is of course hotly debated in football Germany. In the meantime, a number of officials, former members and even politicians have spoken out.
The German national team and the traditional German company – this marriage was and is inseparable for generations of fans. The vote in our IPPEN.MEDIA survey is correspondingly clear.
From 2027, the German national football teams will no longer be equipped by Adidas, but by Nike. © osnapix / Imago
Adidas exit from the DFB: survey delivers devastating verdict
The question was: “Do you think the DFB’s move from Adidas to Nike was right?” Almost 80 percent (as of March 23, 5 p.m.) of the participants voted “no” – a devastating verdict. Only around 16 percent are positive about the change, five percent do not want to commit.
The facts: Nike apparently pays 100 million euros annually to the DFB. Adidas is supposedly only supposed to transfer half of this sum - from an economic point of view, the change is a must for the cash-strapped association. Sports economist Christoph Breuer, for example, also sees it this way.
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Sports economist Christoph Breuer: Switching from Adidas to Nike is “no alternative” for the DFB
“If a non-profit football association can earn almost twice as much and almost 400 million euros more over eight years and put at least a larger part of it into the development of children’s, youth and women’s football, then there is no alternative,” said the professor at the German Sports University in Cologne to the
German Press Agency
. If you then see that “the once rich DFB has become an association that has to turn over the euro twice, there is no alternative to taking action.”
(akl)