On Friday, the Ifa begins in Berlin. Officially, I mean. The press arrives earlier, the first dates for journalists and bloggers already take place on Tuesday. Wednesday and Thursday are pure press days, packed with press conferences and other appointments. Last year, 6,000 journalists traveled to Germany, almost half of them from abroad. Compared to the 150,000 trade visitors, this may be a small pile, but one that will make the capital all the more eager to search for news during these days.
And there will be novelties, not too short. In 2018, 8K televisions were among the highlights, of which one will see even more and bigger in 2019, at hopefully lower prices. Google took the opportunity last year to bring its Smartspeaker Home Max to Germany, which Telekom tried to counter with its own smart speaker. There were also new noble drones, solutions to problems that can be afforded and a new Huawei smartphone.
At least with the latter you should not expect this week. Huawei is in serious crisis because of US sanctions against Chinese companies. The new high-end smartphone Mate 30, the group now wants to present on 19 September in Munich, probably with Android operating system, but according to "FAZ" definitely without Google Apps. Google has confirmed to the newspaper that Huawei does not get a license.
At the Ifa, the Group will probably show only the new Kirin 990 processor, of which the Mate 30 is to be driven.
Did you get it right? The countdown to # HuaweiMate30 starts now!
We're going full circle in Munich on 19.09.2019.
Join us live: https://t.co/9ugi5gG9ci#RethinkPossibilities pic.twitter.com/etRYjrBVEC
But of course, all the others will bring a lot of new stuff: new televisions, new smart home gadgets and - logically - new kitchen appliances, like Miele's Dialoggarer.
Several leaks have already revealed some of the smartphone highlights: Nokia will probably bring a smartphone with 48-megapixel camera, Motorola also. From Sony you can obviously expect the Xperia 2 and TCL (which? You do not know?) A Fold-Fon.
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Foldable Smartphone: This is Samsung's Galaxy FoldEven an old acquaintance should be seen again on the fairgrounds: Samsung foldable smartphone Galaxy Fold, which the company has revised because of technical weaknesses once again, is supposed to come on September 6 in Korea in the trade, the first regular fair day of Ifa. It can not be coincidence.
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Strange Digital World: Me and my Invisibility Band
Some companies like to photograph journalists and bloggers at their events. In order for everything to be legally clarified, they let the participants sign a letter in advance, in which they assign the rights to the pictures they have made to the company. Most people subscribe without thinking. I've done that too. So far.
Last time I said no. I had expected resistance, but the PR troupe was obviously prepared, hung a lanyard in German national colors around my neck and waved me through the entrance. The result: On the one hand, I had to listen to some of the words that made me so patriotic, but on the other hand, I disappeared from the collective memory of the event.
When the company distributed more than 150 pictures of the event to the participants a few days later, I was in fact not seen on anybody. Either the photographer had always snapped past me or filtered out when sorting all the shots on which I was seen with my collar. I think I always take the wonder band with me now.
App of the Week: "Overlord "
tested by Tobias Kirchner
The app overlist helps to create a sensible shopping list. So it offers different categories and ready-made products, as well as the ability to manually add your own. The division into food, drinks or cleaning supplies ensures a good overview, which is also due to the tidiness of the app. Products purchased can easily be deleted from the list and end up in a purchase history. In addition, the shopping lists are easy to share and changes are saved in real time.
Free, from binaere bauten GmbH, without in-app purchases and advertising: iOS, Android
Foreign Link: Three tips from other media
- Unix at 50: How the OS that powered smartphones started from failure (English, reading time about 15 minutes)
Unix is something of the primordial soup of many modern operating systems. No matter if it's Android, iOS, macOS or some less known software, they are all based on Unix. "Ars Technica" tells the story of the operating system of all operating systems. - What does America have against vacation? (English, about four minutes reading time)
If you're complaining about the end of the summer holidays, you should read this text, in which the Washington Post explains that French people have 31 paid days off each year, Germans even 33, but Americans exactly zero - and why that is. - Raytracing with Microsoft Excel: pretty balls instead of boring numbers (about five minutes reading time)
Under the headline "WTF", meaning What the Fuck, Martin Fischer of Heise.de explains that Excel is not only good for spreadsheets, but also to create raytracing graphics with it, much like it does in new PC games is done. WTF, I can only say that!
We see us in berlin
Matthias Kremp
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