You want to communicate better in the job? Better to work in a team? Do not let yourself be so stressed by work? Would you like to be helped, or more precisely: coached? There is a large and, above all, still growing market for this: Coaching is booming. Companies and individuals are increasingly buying services, according to the current Marburg coaching study, the annual sales of the industry in 2016 at 520 million euros, 10 percent more than five years earlier.
To this strong demand in the classical coaching segment "occupation" comes a flood of apps, guidebooks and seminars around self-management and life optimizing. The programs range from relationship help to nutrition training, from fitness apps to meditation instruction. The mindfulness app "Headspace", for example, has more than one million users in Germany, and fitness apps like "Freeletics" even more.
But is the coaching offers only good money or good help?
Organizational studies on the effectiveness of coaching in career and career issues, such as the organizational psychologist Tim Theeboom of the University of Amsterdam, have shown that coaching sessions with employees of companies in the long run lead to more professional performance and well-being. Also, various health and fitness self-management tools and techniques, such as nutritional protocols, step counter, meditation or motivation exercises, are scientifically validated and can help users move more, eat better, or develop professional visions.
Not every app is suitable for everyone
But that is only part of the truth. "If all the really good tools and methods that we have available in coaching would help a hundred percent, then the world would look different," says the Hamburg psychotherapist and coach Andrea Patzer.
In her practice, she has often experienced that not only good tools, but also certain personal prerequisites are needed for the visit to the coach or the reading of self-management guides helps. "Anyone who is motivated anyway and has a certain ability to plan can use this help to develop well, achieve goals, make career plans and implement them," says Patzer. "Those who are only half motivated to change, or who can not mobilize and manage themselves well, are failing to self-coaching offers pretty quickly."
Then you load the running app with the best test results on the phone and still sit on the sofa. Or you want to develop your career with a coaching book, but do not go beyond writing down a five-year plan.
All this leads to a clear recommendation: Anyone who has already had good experiences with self-management or individual sessions with the coach will probably also benefit from seminars, books or apps in the future and can change a lot on their own or with little help. On the other hand, whoever realizes that he is in a difficult position needs more support and manageable goals. A personal trainer, for example, with whom you can walk regularly. Or a coach who also accompanies small professional steps. Or you can check if you are in a phase of life at all, in which you want to improve your job, health or fitness - or if it makes you happier to lower your goals a bit.
Each coaching must be tailored to the respective life phase of the client
There is another fit that you need to keep in mind for coaching: not every type of coaching and not every app is suitable for everyone. Career Advisor Svenja Hofert knows today, with twenty years of consulting experience, that the best coaching manuals will not do any good if they do not fit the client's wishes and stage of life - and his way of tackling problems. In her book with the provocative title "Stop coaching! How to really get people forward", the Hamburg native describes that coaching that aims at professional and personal development can only be effective if the professional recognizes what the individual is Need help.
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Svenja Hofert
Stop coaching! How to really get people moving
Publishing company:
Kosel-Verlag
Pages:
256
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EUR 19.99
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So there are types of clients who craved plans, advice and pragmatic solutions. "With this type, a coach can develop goals and if-then plans, can even give concrete advice," says Hofert. Other types, who are very flexible and especially in their life and work, especially in personal development and want to learn something, want a dialogue and brainstorming together with the coach and instead of objectives often only a rough direction finding.
"If the offer made by a coach does not fit these needs, the whole thing will not work," says Hofert. This means for the coach search: It helps to look for a professional who tackles problems in a way that you find yourself good and helpful. Often you can find out when browsing websites of coaches, whether they are more goal-oriented and pragmatic approach or rather support open, creative searches. This fit should be kept in mind as a seeker.
Forget the "Slim in Five Days" diet
This also applies to self-management tools. If you are pragmatic and goal-oriented, you will be able to keep track of fitness with trackers, clear exercises and measurable performance requirements. If you are looking for more exercise for your own life, you will also need instructions in the field of fitness that are designed to be pleasurable and joyful. Best-times comparisons then only annoy - or you do not hold them through. It is similar with self-coaching books for the job, meditation apps or seminars.
And of course, the quality of the training of coaches or personal trainers or how good the self-management offers on the net or in books really are. There are indicators for this. "Coaching offers that promise in no time, for example through a meeting, great success or perspective, are often not serious," says Svenja Hofert. On the level of self-management tools, for example, these are "lean in five days" diets. In addition, Hofert warns of seminar leaders or coaches who make dogmatic decisions beyond the heads of clients.
The psychotherapist Andrea Patzer warns about skepticism in all offers that do not mention that users or clients must also be active themselves, so that something changes. It is also a good sign that one is also sometimes pointed out that one does not have to optimize all the time and at all times, Patzer thinks. After all, it can also be a healthy tip to stay just as you are for a while.
If you are just looking for change and innovations in everyday life, you will find reputable, small-step programs in our special issue SPIEGEL COACHING. The six coaching sessions on topics such as "more exercise", "eat right" or "fair quarrel" were developed in collaboration with scientists and psychologists, and the exercises and tools have been tested and evaluated in clinical practice. If you are interested, you can order the magazine at Meine-Zeitschrift.de or Amazon. The current coaching "Eat well, keep weight" can be found here.
