Multi-millionaire donated NIS 25 million to Beit Lessin - and the theater will be named after him

The multimillionaire Baruch Ivcher has donated NIS 25 million to the Beit Lessin Theater, and henceforth will be called the "Baruch Ivcher Beit Lessin Theater." Ivcher: "As an Israeli living in Peru, my heart is always a hot corner for Israel. I will always have the will and the power to contribute, and I am glad to have the opportunity to help. ”The next storm?

Multi-millionaire donated NIS 25 million to Beit Lessin - and the theater will be named after him

The theater which will henceforth be called the Baruch Ivcher Lisin House (Photo: Reuven Castro)

Beit Lessin Theater in Tel Aviv (Photo: Reuven Castro)

The next storm? Multimillionaire businessman Baruch Ivcher has donated NIS 25 million to the Beit Lessin Theater and will henceforth be called the "Baruch Ivcher Beit Lessin Theater." Tel Aviv Mayor Ron Huldai thanked Ivcher. She made it clear that the donation "will allow us to continue to create exciting and exciting theater in the heart of Tel Aviv and throughout the country."

Ivcher himself said: "As an Israeli living in Peru, my heart is always a warm corner for Israel. I will always have the will and the strength to contribute to society, culture and the country and I am glad to have the opportunity to help both the theater and the city, for a better future for the State of Israel."

In 2006, businessman Sammy Ofer asked to donate $ 20 million to the Tel Aviv Museum of Art and rename the entire institution to his name and his wife. After a major public protest - he backed off. Intense criticism then emerged on the grounds that it was a powerful attempt to buy respect in finance, thereby turning the city's cultural institutions into a arena for dealing with capital tycoons. In a petition written by artists at the time, it says: "Making any financial contribution to one or another cultural institution in a megalomaniacal commemoration is a blatant and non-cultural act. We blame the authorities for allowing and justifying this move." It also reads: "We strongly and unequivocally oppose the abandonment of the values ​​of the cultural institutions in the country and convert them to the utmost in price and call on all those involved and the public to prevent this scandal."

5 years of renovations, 2 halls and "zero in human relations": Beit Lessin's new building inaugurated

The show "Zero in Human Relations" presented at home to China (Photo: Reddy Rubinstein)

Ron Dawn Zero in Human Relations (Photo: Reddy Rubinstein, PR)

79-year-old Ivcher owns business in Israel, Peru and other South American countries. After receiving Peruvian citizenship, in the mid-1980s, he acquired a TV channel in Peru, and in the early 1990s increased his stake in the TV channel to over 50 percent, and the station became the second largest in Peru. In the past, he has invested in Rennie Rahav's public relations office, in the films "Her Father's Summer" and "The Owl" and his family has adopted the Maccabi Hadera football team. Ivcher also owns a franchise for major Hollywood studios in Peru, a partner with the production company "Dana Productions" and has also previously contributed to the Interdisciplinary Center Herzliya in the construction of an auditorium.

In 1984, Baruch Ivcher received Peruvian citizenship, and as he began to prosper in his business, he began to invest in the media as well. By the early 1990s, he already had the second-largest television channel in Peru. Ivcher supported his channel writings as they revealed corruption of state leaders in drug trafficking. To mute the TV station's criticism, Peru's then dictatorial regime began to persecute Ivcher, accusing him of capital punishment treason and in 1997 deprived him of his Peruvian citizenship and business confiscation. During this time, Ivcher lived in Herzliya and Miami, receiving the support of the US Congress and European officials. Years later, Ivcher won the American International Court of Justice in Costa Rica for a trial against the Peruvian government. After the fall of power and the escape of Peru's president, Ivcher returned to Peru and regained his citizenship and property.

In early September, after five long years of renovations carried out by the Tel Aviv Municipality, the new building of the Beit Lessin Theater in Tel Aviv was inaugurated. The theater's new building, which will celebrate its 40th anniversary in the coming year, is located in Freshman's Corner Dizengoff, in the grounds of the former Chamber of Commerce and Hood Theater.