In the highly competitive video streaming market, there seems to be a financial pain barrier for German customers. Users of Netflix, Amazon Prime Video and other streaming services want to spend a maximum of 23 euros a month on their subscriptions, the Nuremberg Society for Consumer Research (GfK) has determined. There will be an upper limit in the expenditure and time budget of consumers, said GfK researcher Christoph Freier SPIEGEL.
Currently, the average customer pays around 1.3 streaming subscriptions. 22.1 million people currently use streaming services, while in the third quarter of 2019 average viewing time was around 33 minutes a day.
In Germany there are numerous services, from providers such as Netflix, Amazon or Sky. Recently, Joyn Plus + has launched yet another payment offer.
Netflix, Spotify, Amazon - Streaming services celebrate great success with subscription models. But how long? Read the whole story here.
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