Smart on small fish: The weak point of the millionaire "sharks"

The admiration of the Israeli media for money and successful startups has long been known. In "Sharks" (Rainbow 12) at least the money is flowing: Yes, there is something satisfying about seeing an entrepreneur get an investment that will change his career, but let's not get hot - there's no romance of any kind here, barely speed-dating here

You succeeded - we succeeded. The Sharks (screenshot)

Sharks (Photo: Screenshot)

Food? poetry? Business ventures? All that the people of Israel want is that five people who have succeeded, on the standard of judges, will pat him on the shoulder and confirm that he can go through a phase. And so, like a master chef or chef, like the next star or de vis, the return of the "sharks" (bow 12) after a slight absence is nothing more than a televised rite of passage that more than promotes entrepreneurship and business, it affirms the basic conventions of ENR: The judges are everything, the contestants are nothing. Many fathers succeed, and the failure is of course orphaned. In this show, the entertainer is the one to impress, the starting point and the end point of the whole procedure. Every plan is the same, and the "sharks" are no different.

The concept is well known and recognized: Five businessmen called "sharks", including one "leek" (sharks probably do not need adequate representation, are above that), are successful investors, the startup Nation, who symbolize "Israeli" determination to succeed at nothing through the acuity The local - one washed floors in the garage "and fell in love with the business world", the second he leaves a kibbutz that will no longer return, a third succeeded in business but became an oscillator in Silicon Valley when he established a hummus network - and so on. You succeeded, we succeeded: these are refined versions of the capitalist myth with a dumb hat and root sandals (and ties and a checkbook). If they can, probably every Israeli can, so to speak. They listen to entrepreneurs who come to them with their businesses and ask for money, compliment and scold according to the wheel position at that moment. Some entrepreneurs will make a generous investment, others shamelessly disposed to do homework.

Didn't Discover America: Yoni Levi's flagship series turned out to be a predictable and disappointing balloon

Removed to do homework. Tackling the Sharks (screenshot)

Sharks (Photo: Screenshot)

There is something inherently rotten in programs where each audition is measured in its future profitability as a major and exclusive measure. The admiration of the Israeli media for money and successful startups has long been known. Here at least the money is flowing on: yes, there is something satisfying about seeing an entrepreneur get an investment that will change his career, but let's not get too hot: There's no romance of any kind here, barely speed dating.

But actually the most satisfying part of the "Sharks" show yesterday was the attempt by two entrepreneurs to fund a modern music app, and see how one of the financiers thinks it's "noise, not music," though a song was created in front of him. Here's an educational lesson: Even people who have been very successful can express complete ignorance when they are out of their field. Money doesn't buy everything. A shark is just a shark, even if it eats a lot of small fish, it does not guarantee it will fly.