Tens of thousands of shekels and pampering vacations: A glimpse of "friend brings friend" promotions in high-tech companies

The high-tech industry feels the huge shortage of manpower, and the various companies have launched a "bring a friend" operation, in which employees who raise high-quality personnel will receive up to tens of thousands of shekels, luxurious vacations and equal gifts

Thousands to tens of thousands of shekels, gifts and luxurious holidays. (Screenshot)

Cellular vacation (Photo: Instagram, screenshot)

For years, high-tech companies have been complaining about a huge shortage of manpower. Demand exceeds supply, and in Israel thousands, if not tens of thousands of experienced programmers are missing. This creates a situation where companies are fighting for all quality personnel. Apart from extremely high salaries, pampering conditions that include fully equipped offices, dining rooms with private chefs and more. More high-tech companies are offering employees present "friend brings friend" operations. For example, at Melanox, for example, they offer up to $ 2,000 for staffing for selected positions, reporting that in 2019, the "bring a friend" method recruited about 48 percent of the new hired employees in the entire company.

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Melanox: Up to $ 2,000 cash

Melanox Technologies said a friend method brings one member to one of the significant sources for recruiting quality employees. The company's employees bring in talented people like them from their professional and personal circles, such as: friends for studies, previous jobs, social networks, etc. Employees are rewarded with $ 1,000 for a member they brought in, and $ 2,000 for staffing specific selected jobs. It is important to note that the incentive is not just financial, since employees also benefit from the thickening of the social circle within the workplace.

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Natural Intelligence: Vacation Package to Zanzibar

Natural Intelligence, a web company that runs comparison sites in hundreds of vortices around the world. The company is growing on the basis of its success and without outside investors. Founded in 2009, the company employs about 400 people and continues to grow double-digit percentages each year. In the past, the company used to provide a few NIS thousands worth of benefits - for example a mobile phone or a benefit of up to NIS 15,000, but in recent months the company has decided to launch a new campaign labeled as a "tiger fetching friend" with the aim of raising awareness of specific jobs - the benefit given to everyone - a member who raises A friend received a vacation package to Zanzibar at the expense of the company.

Western Digital: NIS 20,000

Western Digital is known as one of the world's largest hard disk manufacturers. Under a policy of acquiring companies with innovative technologies, the company acquired SanDisk in 2015 for $ 19 billion. In the operation "Member brings friend" the company gives a financial bonus of NIS 20,000 to every employee who can recruit a new employee who will be absorbed in the company. And whoever succeeds in recruiting three candidates who are accepted as company employees - will also win the gift iPad. Other ways of recruiting new employees into the company are through special VIP jobs, where the first interview will be directly with the CEO or other senior executives, and the "bingo" method - for every employee who recommends a member and is invited to a job interview, the company will provide a voucher for a joint meal. Alongside all of these, the company's human resources department has set up the WD Social Club, where employees receive direct updates on hot jobs with the aim of promoting them on social networks and other professional circles.

Fever: $ 1,000 cash

Fiverr aims to change the way the world works together. The platform connects businesses of all sizes with freelancers offering digital services in 300 categories including graphic design, digital marketing, programming, video and animation and more. Since its inception, the platform has served over 5.5 million businesses and executed over 50 million transactions. Fiverr's global community spans more than 160 countries. The company said that the membership method brings a member is a very significant source for recruiting high-quality employees and accounts for about 70 percent of the recruitment resources in Israel for 2019. The company's employees help bring in talented people from their personal and professional circles and are rewarded with $ 1,000 for each member they brought, and for indulgent couple vacations. An example of a full week vacation in Maldives and other exotic destinations for staffing selected and wanted jobs.

Gives $ 1,000 cash to Operation Friend Bring Friend. (Photo: PR)

Company Fiber Fiverr logo (Photo: official website)

Solotto: $ 3,000

Solotto was founded in 2008 in the light of the vision to help people enjoy all the benefits of technology around them. Solotto was acquired in 2013 by the American company Assurion, currently serves over 300 million users worldwide and works with the world's largest mobile and retail operations. This year, Soloto was ranked fourth in the DUN'S rankings of the 50 high-tech companies most worth working with in Israel.

Solotto offices in Tel Aviv. (Photo: PR)

Solo offices in Tel Aviv (Photo: PR, PR)

GE Digital: Up to NIS 17,000

GE Digital is the global software division of Global Electric, which develops and supplies digital products that harness the power of industrial data for critical infrastructure (such as power plants, power grids, nuclear reactors, urban systems, aircraft engines, trains, medical equipment.) In the last two years, 50% of its employees in the "Member bring a member" method, and 50% of the cyber researchers who came to its cyber lab were recruited by the Member brings member method, for the various positions in the company: among others development roles - software engineers, development management roles and cyber project managers. From a member method, a member brings a member, each employee who managed to get his friend to work with a friend Received an amount ranging from 5,000 to 17,000 ₪ ₪. Amount of the grant per employee was different, because each employee has raised a member of a different position, and the amount of the grant depends on the position they hold it staffed.

Divorce: $ 1,000

Gett, the leader in taxi and smart transport services, has always used the "bring a friend" method, and is one of the key channels for hiring a company. Beyond the financial remuneration ($ 1000) that employees receive, through their recommendations, employees are given the choice of the following employees and employees to join the team. This is a recruitment process that all parties come out of - employees get to choose who joins the team and work with their friends, the new candidates enter the organization where they have acquaintances - get to know the organization first-hand, and in addition, acquaintance makes it easier for the organization to adapt. About 40 percent of employees currently working for the company came through the "bring a friend" method.

Autodesk: $ 1,000

The US software giant Autodesk provides solutions for a variety of different areas including engineering, design and construction, manufacturing, communications and entertainment. The company operates a development center in Israel and employs around 130 people in the country. The company offers its employees NIS 10,000 to an employee who will bring his friend to Autodesk. The money goes to the employee automatically after a month's work.

Allcloud: A $ 1,000 grant

Allcloud's world leader in cloud business services uses member methodology to bring member as one of the strategic decisions in recruiting candidates. Earlier this year at Olklaud, an in-house member-led campaign was launched. For each referral and each recruitment, in addition to the $ 1,000 fixed pay, the employee received a grade. At the end of the period, the company announced the winner, who was given a couple leave to choose from anywhere in the world. This year, Ulcaud recruited 23.5% of a member bringing friend, 29 employees out of 123 new employees came from friends.

Lightico: A gift worth NIS 4,000

Lightico, which develops interaction management technology with real-time customers, gives the employee a method of bringing a member a gift of his choice worth NIS 4,000. The employee can choose which dish they want. Until a few months ago, Lightico was still small and the proportion of employees who arrived at "Bringing a Friend" was very high without a grant at all. 4 months ago, the company started giving the grant and it was able to recruit 4 employees and 3 students through employees in the company. At Lightico, they say they believe in a grant that is a gift and not a money, as gift is something that remains, as opposed to money that usually goes into the account and disappears.

Bringg: Vacations abroad and in the country, and other gifts

Bringg, which develops an advanced logistics system for large businesses to optimally manage their shipping systems, launched in 2019 a member program that brings a global member based on gamification ("erosion"). The company realized that recruiting employees was perceived as an difficult goal for the employees, so it launched a program that also rewarded employees for their efforts and contribution to recruitment - such as a member who came to an advanced interview with the company, or even a telephone interview. The goal was to encourage employees to refer quality positions. The winner of the competition - the candidate who has achieved the most points, wins an exotic vacation, for example, in the Seychelles or Maldives and of course there are prizes for second places (prestigious vacation in the country) and third. In addition to this competition, an employee who brought a member to work at Bringg can choose experiences and gifts from the program's awards catalog - from holidays abroad and in the country, to concept gifts such as a "sports package" that includes personal training, clothing and everything needed to get fit.

Safeplay: Up to $ 10,000

Safeplay is a leading social gaming company that is one of the top 3 casinos in the world. The company employs about 500 people, 150 of them in Israel and the rest in two offices in the United States. A regular job at a company gives employees who bring in other employees as part of a "member brings a friend" about NIS 8,000 and about NIS 12,000 to a senior position (about $ 3,000) if the employee stays with the company for more than six months. Occasionally there is competition and then in addition to the cash bonus you get a night in a luxury hotel or a double spa day.

These benefits include a special new campaign for recruiting for gold jobs (these are very senior positions) as part of the campaign, posters were hung throughout the office with special sayings in the style of "Be Rune" (attached image). Those who succeed in recruiting for this kind of job receive a dream vacation for any destination of the world worth $ 10,000 - in this case the employee has to stay in the company for over 3 months.

Tridion: Up to $ 2,000

Tridion, which develops cloud technology to accelerate data traffic on the Internet, gives $ 600 to employees who bring in members for support jobs, and $ 2,000 to development jobs. Employees can convert the cash bonus for vacation at the same value of their choice, but in the vast majority of cases, employees choose to redeem the cash bonus rather than convert it. In Israel, about 40% of the company recruits are done this way.

Taldor: Up to NIS 5,000

Taldor, one of Israel's leading IT companies and provides outsourcing services, has more than 2,300 employees. The company grants NIS 2,000 to NIS 5,000 on jobs that are considered difficult to staff. Member Method brings in a member who is responsible for only about 15% of the company recruitment.

Fencing Brich: $ 1,500

The cyber security startup employs 55 people - 38 of whom are in Israel. The company pays $ 1,500 per employee who brings a friend to work, if the member stays for at least three months. To date, 30 jobs have been applied in this manner, and candidates coming through members are given top priority.

Seismans: Up to NIS 12,000

The Israeli Artificial Intelligence Company has developed a platform that enables analysis and visual presentation of all types of corporate information for companies. The company employs 230 people in Israel, in addition to employees around the world, from the US, Europe to Australia and Japan. Employees who raise members receive bonuses in the amount of NIS 8,000 to 12,000 for so-called "hot jobs" - strategic and urgent jobs that need to be staffed very quickly. The prize is also in the form of a vacation abroad at the same value. So far, two workers have received the increased reward of NIS 12,000 and have chosen to convert it on a ski vacation.