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Merging malfunction - Walla! culture

2020-01-20T08:34:06.556Z


Change to Network Ten, and Channel 13 finds it difficult to create a clear identity for itself. Besides a few aces ("Big Brother" and "Lost" for example), the channel tries to mimic the bow, wink right, the tracks bleed ...


Standing at the gate

Merge malfunction

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Change to Network Ten, and Channel 13 finds it difficult to create a clear identity for itself. Apart from a few aces ("Big Brother" and "Lost" for example), the channel is trying to imitate the bow, wink right, the tracks bleed ratings, and the edition also reports on the atmosphere of the villains. Network factor: "It's hard to build a brand, it takes years"

Sagi Ben Nun

20/01/2020

Guy Zhu-Land: "Tamar, the crowd is crazy here!"
Liron Weizman: "You in the news have such an audience? I don't think so!"
(January 1, 2020, Big Brother Presents for News Release 13, Tamar Ish-Shalom, Promoting the Season's Mid-Season Opening Program)

"Everything Connects" - This was the slogan that accompanied the various media entities' merger campaign - Network and Channel 10, on January 16, 2019. One year later, it can be sadly said that it was nothing more than "Wishful Thinking" and it is true today In the "connection" of oil and water. Even after a year, the DNA did not even begin to crack and the identity was completely unclear. In the first merger, several cases emerged that raised concerns about the fine journalistic work that characterized the Ten News, in favor of commercial striving, which the network calls "excessive" to the audience Expand with unlikely plurality of lightweight and toothless items, as part of this alarming trend, some network members and newsmen 13 with whom we discussed a particular pull to the right, with Netanyahu's interview with Rani Rahab and Sharon Gal instead of the glorious political desk, are just one link on this list. The tragedy is that these steps also did not contribute to the edition's ratings and tracks Walla Test Culture: The first merger year's culture costs grim data, among them - the Channel 10 edition of Channel 10 achieved high data from the online edition, Sharon Gal achieves less ratings than Noga Nir Neeman achieved, and "London and Kirschenbaum" garnered nearly the same rating Like Amnon Levy.

The ratings problems are largely due to the identity problems of the merged channel. "In my opinion, the main problem of a network, which existed even before the merger, is an identity problem," says David Wertheim, editor of the "Market Share" section and Globes' "firm" supplement. "Rainbow from the beginning has branded itself as" Israel TV, "and has been able to produce brands that have become such, such as" Great Country "or" Fact. "The network has been lagging behind for years - in the past, when it tried to import formats and spend capital, even if it wasn't economic, and even failed Develop meaningful anchor programs that have survived over the years and become part of the DNA you can say - it’s a network. Incidentally, unlike the network, Channel Ten in its last years of existence has had a very diagnosed DNA, say the equivalent of Haaretz in the press. Even if its ratings were very problematic, people knew why they were entering and what is Ten. After the merger, Channel Ten was embedded in this problem Of the network. No synergy was created and they were not able to connect the news company of Ten with the network. "

"Reporters Rage": Sharon Gal and Rani Rahab interview Prime Minister Benjamin Netanyahu on their program "Sharon Verney Ltd." on Network 13 (screenshot)

Rani Rahab and Sharon Gal interview with Prime Minister Benjamin Netanyahu on their program "Sharon and Rani Ltd." on the network April 13, 2019 (Photo: screenshot)

David Wertheim, Globes: "Even before the merger, the network had an identity problem. Channel ten had a very diagnosed DNA. After the merger, it was embedded in the problems of networking. No synergy was created "

On the anniversary of the ten-network merger, it is intriguing to know whether the move that should have significantly reduced the ratings of the release did. Spoiler: Not at all. A surprising statistic that emerges from the Walla Review Committee review! Culture: Before the split, when News Ten aired on Channel 10, the edition's ratings were higher than the previous year. While in the latest merger, the average ratings for the release were 8.3 percent and 253,000 viewers, however, on Channel 10 in Episode 10 in the days before the split, between November 1, 2016 and October 31, 2017, the ratings were 9.3 percent. Remember, Channel Ten then worked on cheap plans, with no reality monsters that are the anchors of a network.

Another unsurprising figure for networkers: After the Channel 2 split, when Channel Ten aired on Episode 14 against two commercial channels that aired News 2, the news coverage of the 10th edition was only one percent lower than the current 10th edition; A channel with reality shows and in competition with one commercial channel and not two.

More interesting data transferred from the Scaling Committee to Walla's request! Year-end Culture to Merge: Sharon Wave's program, "Worth Money," recorded nearly two points in its first two months compared to the first two months of the last season of Barcode - below, down from 8.2 and 253,000 to 6.2 and 189,000 viewers. This is when there was hope in the network that Sharon Gal's character would wink at larger audiences in the same slot. Sources on the network argued, however, that "a new program takes more time to implement" and that "Barcode already had a familiar brand." According to them, it was worth comparing Sharon Gal to the first two months of "Barcode" in its first season. In light of this, we asked the rating committee for this comparison - and the gap only widened: in the first two months of the first season of "Barcode" on Channel 10 on Episode 10, between August 11 and October 10, 2016, Noga Nir Ne'aman recorded 9 percent ratings - dropping to 6.2 percent Sharon Gal in the first two months of his program on Network 13. However, we note that "worth money" in a point was successful on December 12, the most watched program that day on the network. Another possible hope that has come to fruition is that the cancellation of the long-standing and "London and Kirschenbaum" program by filing Yaron London, considered an elitist, leftist and overly sophisticated commercial channel, will significantly jeopardize ratings with its replacement with Amnon Levy. That didn't happen - the figures remained almost the same (4.9 percent and 140,000 for Amnon Levy, compared with 4.7 percent and 130,000 for Liron London).

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"There's a problem with news and strips that don't work well enough," admits a networker, "but building a strip is a tough thing. Look at the strips of the bow - Pines and Rafi Reshef they took from Channel Ten, and the Savings Plan they took from the news company. Bow built 'People' as a leash but in the end it flew into the night and went down once a week, so it must be hard for the network, who took the news company from it and had to build all the leashes from scratch. It takes a long time. We are not quite there yet. Work on the tracks, because if the tracks are good news ratings, then the news can be double-digit regularly, much like what happens when Big Brother is broadcast after the news - it's The news is bouncing into double digits. It's all about everything. "

Raviv Drucker and Tamar Shalom (screenshot)

Raviv Drucker and Tamar Peace Man in News 13 (Photo: Screenshot)

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The situation in prime time programs is encouraging with regard to the problematic ratings of current and edition tracks. The most-watched program in the year since the merger on Network 13 is "The Big Brother 2020" which recently began with an average of 17.3 and 566,000 viewers. Second place - "Big Brother VIP", next to it third place "VIP Survival", fourth place "Lost" with Scout Grant and fifth place "Chef Games". If you look at what is the most-watched quintet in the year since the merge on the net and apply together, it emerges that the net came in with only one fifth place program - "Big Brother 2020", and also with slight reservations: the program only started, and usually the ratings are relatively high at the beginning of the season.

"For years," says Nati Tucker, TheMarker's media reporter, "People knew what they were getting on Channel 2's network - an entertainment envelope, more family TV and a state news company, and what they would receive on Channel 10 - Duco films in prime, other tracks and a challenge Channel 2. Agenda After the merger, when the channel-themed content - including "Big Brother" and "Survivor" - was joined into News Ten, a two-headed monster was created, failing to produce a clear identity for the channel, which is a huge failure of the channel's leaders. Produce even the beginnings of some branding. It's a glorious self-made network captain. "

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Cousin list

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Contrary to the fierce criticism from leading barge journalists, significant factors in competing channels of Network 13 are emerging to protect the merged channel, and say it takes more than a year to find that identity on a new channel. Alongside this, you wrote in Sharpening News 13: "In my opinion it was a mistake to look for DNA at all. I was in favor of the merger, but we thought, News Ten, that we were going to be the dominant one, that is, we would swallow the net. It also made sense in terms of distributing the shares and the owners. We thought Ten News would get all the good stuff of prime time networking. But all afternoon and the nature of the edition itself changed. We didn't understand why a winning horse should be changed and replaced. We were appreciated and there was also a regular and loyal audience, which we decided to give up to try to bring in a new audience. Then the DNA search began. That is, the very disclaimer of the brand 'ten', even if it is not a strong brand like 'channel 2', is still a brand. Unlike '13 ', which is just a number, even cursed. And looking for new DNA was a mistake, rather than preserving the existing one and adding reality to it. "

News 13: "There is a feeling among some reporters that at the time we were fighting with Julia Shmalov-Berkowitz (Chairman of the Second Authority), we shouted and begged for a merger, and today we feel that we have dug a little for ourselves."

Reporters and contributors on News 13 and the Web, who talked about not being associated with Walla! Culture In recent days, they have expressed dissatisfaction with what they call "attempts to center" News 13 and the news strips, expecting to reach a wider audience, they claim. Recall that News Ten (now 13) was largely viewed as a "leftist" edition. A news source 13 told Walla! Culture: "In the last year there has been a desire on Network 13 to take the news elsewhere, and think that if the news turns right, we will earn it. For many employees in the news for us, this thinking is completely wrong. It ignores the reality of Rainbow 12 - Yonit Levy and Oded Ben Ami not Just identified with the right, not to mention 'Great Country' and their other successful brands. "

According to News 13 and the network, walking to the right was to some extent reflected, among other things, by the right-wingers joining a sixth panel, including Sharon Gal and Erez Tadmor. "Sitting Tadmor, a political spokesman for the campaign, among journalists, as equal between equals, week after week," resents the source in News 13. "In another case, you see how Avishai Ben-Haim's series on" Second Israel ", which major characters innovate 13 The feeling was that Baruch called it out to give it a more serious accent, but basically this whole series served Avishay's narrative, a lot of senior news outlets 13 thought it was Bertha's remorse that didn't hold water. Thinking that there is interest and buzz is giving so much expression to this thing, while lowering it. "

Causes in News 13: "In the last year on the network think that if the news turns right, we will earn it ratings. For many employees in this thinking news is completely wrong. Yonit Levi and Oded Ben-Ami in News 12 are not exactly affiliated with the right, let alone 'Great Land'."

"From the beginning of the merger, many of those who spoke left - did not stay," says a journalist working on the channel, "threw Lucy Aharish and Yaron London. Then Kotler was not allowed to stay. Golan will be dismissed, and while Channel 10 was a very pluralistic channel, not necessarily left. , You could do whatever you wanted and the CEO never interfered. On the contrary, he actually kept us all. And on Network 13, it is unequivocally not so. "

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"In practice, it turned out that thinking that if the news turned right, we would gain from that rating - is incorrect," says a source in News 13. "What happened is that both Channel 10 viewers are missing out and not Channel 2 viewers. It's the difficulty. It turned out the bluff didn't work. That in the test the merger result fails. A sense of road loss. " The article was even more difficult to put into words: "There is a sense among some reporters that at the time we fought with Julia Shmalov-Berkowitz (Chairman of the Second Authority - Shab), we shouted and begged for a merger, and today we feel that we have dug a little for ourselves."

Embarrassing and lame

News 13: "I was sad that Rani Rehav and Sharon Gal are the ones interviewing Bibi. Give him the best caressing platform"

However, sources in News 13 emphasize: "The picture is more complex. It's not that suddenly News 13 is pro-Bibi. Not really. They are not pro-right either. So, for example, when Raviv Drucker brought the recordings of Noni-Bibi, CEO of Network 13 Yossi Warszewski was very enthusiastic, very proud and very proud of the achievement. "David Wertheim adds:" Channel 10 news company has lost its glory due to a chain of acts. Even if not clearly to the right, they tried to take it to a consensus with the exclusion of more left-wing reporters and stars, and the concentration of people and the edition, to wink at other audiences. They were trying to make some of the centering of the edition, and in that way they might have lost some of its identity as well. "

One of the most memorable cases among network 13 officials regarding the channel's reporters is the interview given by Prime Minister Netanyahu to the Sharon Varni PR program "Rani Rahav" and the presenter Sharon Gal. Senior News 13 and Talent Network members expressed disapproval at the channel's decision to allow Netanyahu to skip an interview on the news in front of the excellent 13 News Letters, and to immediately go for a sneaky and toothless interview with Rani and Sharon. "I was sad," a company reporter says. "It was just sad that Ten News Reports, which were on the channel that pounded the strong news line of Ten News, suddenly aired in the body which is the exact opposite of that, where Rani Rahab and Sharon Gal are the ones interviewing Bibi. A few years before, in 2015, Bibi was not interviewed Before the Channel 10 election, he did not agree that it would be Drucker, and we did not agree that it would be without Drucker. And from this situation of standing firm against Bibi and not agreeing to it, we have moved to the situation that gives him the most caressing platform for Rani and Sharon. " A network member adds: "Rennie Rahav and Sharon Gal's interview with Bibi was embarrassing and lackey. It is certainly closed because of Sharon's connections. It is clear why Bibi is more comfortable interviewing him."

Another reported case occurred in February, a month after the merger, when it aired on Saturday's edition of Network 13, directed by Oshar Kotler, on suspicion of mistreating Palestinians by soldiers from the Yehuda Battalion in the Kfir Brigade. After the article was broadcast, Kotler said: "Send the children to the army, the territories, and receive them as 'human animals'. This is the result of the occupation." The statement sparked a storm, thousands of complaints filed with the Second Authority and criticisms of the political system. A week later, Kotler said in a broadcast: "I'm so sorry if my words hurt any of you," adding that her criticism was directed only at soldiers who hurt the innocent. A factor in Network 13 tells Walla! A culture because the board heard voices calling for her dismissal. In March, it was reported from News 13 that Kotler, at her request, would take a leave of absence from her job for at least one year, beginning in June, and said there was no connection between her decision and her statement on the plan.

An atmosphere of fear

"Golan will not be left behind because he did not obey the commander's spirit, Nadav Topopolsky. His integrity buried him. He tried to maintain the same line that was very characteristic of News Ten, which chooses not to flatter the general public. And now it is exactly the opposite. The spirit in a terrible system since he left the news"

A network official told Walla! A culture that News 13 chief executive Golan Joffaz at the time stated Kotler's defense in the face of votes on the board that called for her to be fired. A reporter at the company adds: "Joffaz gave her a back-up and would not allow her to be dumped. He did not agree that anyone who opened his mouth would fire him, even if she made a mistake in her wording. "Another source on the network said:" Kotler's defense will be stabilized and paid a high price for it. "

A few months after the merger between Net and Ten began, the company went through a severe upheaval when, to the amazement of its employees, the CEO, who was highly esteemed in the industry, was ousted from his position by the chairman of the Nadav Topolsky chain. The reason for the dismissal, according to publications, was that the announcement was not met and the company's market share was not high enough. "The shareholder's claim to Joppaz was that he did not deliver the goods," says a source in News 13 to Walla! Culture, "Network provided reality brands, which bring good numbers, they give Fayette the bow at nine, but eight people don't come to the news. Golan also went home for the big expenses of round one of the elections." Joffaz's impeachment surprised both because of his appreciation for it, for the timing, and for being contrary to the position of the public representative on the board of directors, which extended his tenure a few months earlier. In all the changes, the head of the news, Dr. Zohar Kadmon, who opposed Joffaz's dismissal and who was valued among the news workers, also decided to quit her job. According to Globes, first-rate editors who were offered the job refused to work with current shareholders. In essence, Israel Tuito is, and according to a source in News 13, "The new approach is that there needs to be more depth, more entertainment and a better life, and thus reach wider audiences, ex-channel audiences that exist."

"I believe that Golan will be forced not to stay because he did not obey the spirit of the commander, Nadav Topopolsky," a journalist told the channel. "What was important to Golan is the truth in the news. Obviously Golan is not without problems, but his integrity is something you can not doubt. And that integrity buried him. Because he does no one's thing, and he tried to maintain the same line that characterized the Ten News "A line that chooses not to flatter the general public. And now it's exactly the opposite. Look at the lineups of the editions, it's just like that. The spirit in a terrible system since he left the news. Golan was a pluralist writer and did not obey the commander's spirit."

According to the journalist, it was a surprise that CEO 13 Yossi Warshavsky "did not lie on the fence for him. (First) They were a duo, terrible together, and suddenly it was a kind of betrayal. After Yossi decided that Golan would not be, workers wrote a letter that he must stay. But Yossi didn't fight for him. Yossi was one of those who fought, and suddenly it flipped over. There is now a kind of atmosphere of fear, an atmosphere of not disputing anything and of aligning according to the new commander Topolsky, because perhaps that is how viewers will come. The fear of the ratings, which never characterized Channel Ten, suddenly dictates everything. And in the news, which was Channel 10's sanctum, only fear runs the place. "

Depression will not improve the situation

A source close to the network: "The investigation by Orly Vilnai and Guy Meroz on Eyal Golan caused management officials to move uncomfortably with his broadcast, for fear of losing audiences who love the singer"

While Topolski's claim was to be discontinued does not provide the commodity ratings, and according to a source on the Topolsky network, he expected that as soon as he got rid of the Golan ratings to rise, viewing figures paint a different picture. Comparing ratings data in the last year since the merger, between the period to be announced was still News 13's CEO and the post-dismissal period, indicates that News 13's ratings dropped significantly by almost a point after his departure. Walla! Culture, in the period that the CEO will still be announced (from January 16, 2019, the day of the merger, until May 31), the average rating of a web edition was 9.1. And in the period after its ouster (from June 1 to January 13, 2020) the average ratings dropped to only 7.8. The number of viewers between the periods rose from 283,000 in the period will be reduced to 235 for the period without it. And by the way, this is the largest number in only 20,000 viewers of the number ten viewers on the split channel, with News Ten competing in front of News Release 2 on the network and at the same time.

In an unofficial response to the grim data of watching the daily edition transferred from the Scaling Committee to Walla's request! Culture, a network official said: "As of January 2019, the edition has lost monthly viewers in favor of competing editions, prompting a decision on personal changes in News 13 and the appointment of a new Director of News, Israel Tuito. However, according to the graphs sent in response from an unflattering rising immigrant network: while in January 2019 the ratings stood at 364,000 viewers - in January it dropped to 285,000 viewers. According to the network, there was a 47 percent improvement in the "Friday" edition with Ayla Hasson from July 2019 to the current January, from 156,000 viewers to 230,000 viewers, and a 45 percent increase in the "Sabbath edition" - from 218,000 Viewers in June 2019 to 317,000 viewers this January, however, it should be noted that viewing and ratings are always rising in winter over the summer months.

"The network says that Joffaz's impeachment was due to commercial reasons, and there is no political move behind it. I don't know. But I think that even if the reasons were professional, they should have been much clearer," Wertheim says."I mean, you're not casting a CEO if you don't have a serious alternative or real strategy that could bring change. Change a reporter's lineup layout - it's not called strategy. Maybe they have one that we don't see on the screen yet. One way or another, the fact is that since the ratings of the edition not only did not rise, but in some cases also decreased. You have to remember that the CEO can be dismissed if he does not bring results. But at the moment of the success test - Joffaz's impeachment has not improved the situation. "

Graph Rating Fine. "Big Brother" (Photo: PR)

Liron Weizman, Guy Zuarz (Photo: PR Network, PR)

Blur boundaries

Nati Toker, TheMarker: "The CEO of the Yossi Warshawsky Network has taken a step back and channel chairman Nadav Topopolsky is much more involved. He had a meeting with the talents and one of the dramatic moments he blames them - 'Guys, you walk in the street and don't recognize you!' They were really hurt by it. "

The claims of harming the affiliated voices are part of the network's desire in this era to "float to the audience, broadcast to a common denominator as widely as possible and no longer seek out the high-quality audience. The other voice is already gone," a channel says. A source close to the network claims that Orly Vilnai and Guy Meroz's accomplished investigation into Eyal Golan "made executives uncomfortable with his broadcast, fearful of losing audiences who love the singer."

"I have heard not once and twice when people come up with ideas, 'It's too Channel 10,'" a reporter tells News 13. "The feeling that everything that was identified with Channel Ten is currently considered 'not televised enough' and 'unpopular enough.' Now a lot of pan in the release, while their desire not to be a niche channel like ten was and reach a wide audience is a legitimate desire, but there is a problem in the 2019 television world that fewer and fewer people watch TV. Some people have watched Channel 10 and today do not open TV because they have nothing to watch "Or they went to the corporation. If it was successful then we wouldn't talk now. There is a sense of baldness from here on out, which is what is frustrating."

The multiplicity of low-weight items in News 13, at a dose that appears to be increased compared to News Days, included items in which the chimpanzee song in Israel is liked, about how the Israeli custom of avoiding bread and fruit in the supermarket and the rise of babysitter prices rise. This month, on the occasion of the new season of "Big Brother", Danny Rupp submitted the forecast from Big Brother House. "This is something that has never been in news ten or news two," says an industry official, "a complete blurring of the boundaries between news and reality."

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Journalist Nati Tucker points to problems with the operation of the channel's vertices. "In the end, the fish stinks from the head," he claims. "Yossi Warshavsky is a man who inspires a lot, with a crazy fighting spirit, his employees love him and he is the one who saved Channel Ten. He is a manager who knows how to fight. But his model seems to be crisis management rather than a long-term management model. Back and Channel Chairman Nadav Topopolsky is much more involved. He clung to this radiance and power. He had a well-known meeting he had with the Talents, when he ousted Golan, and in one of the dramatic moments he plunged them - 'Guys, you walk down the street and don't recognize you!' They were terribly hurt by it. He showed them who the boss was. It is seen as a very powerful, but legitimate strategic management. Today people are drawing it negatively. The fact that the controlling shareholder of the Len Belvetnik channel decided to inject an additional NIS 100 million, and the fact that Nadav is much more involved in the channel's ongoing management - is foreboding. It's violent. The chairman should not be so heavily involved in ongoing management. Being in the field, sitting in strategic meetings and walking around the corridors raises serious questions about the current motives behind this channel's upkeep, and whether they will really take it to a good place for this channel. Atmospheric atmosphere - because they see the numbers, and write to them on the forehead "we failed."

She's not bouncing the news, either. Naama Kasari, "Survivor" (screenshot)

Survival (Photo: Screenshot)

Udi and Tamar?

A factor working with a number chain that Nadav Topopolsky promised Tamar a peace man whose chair is not in danger. But a few months later, it became clear that the network had offered an unprecedented offer to the Marciano Foundation to join network news. It is estimated that the offer for Marciano was to submit the edition, but the network tells us in response that Marciano made it clear that she had been in a contract with Keshet for a few years and was not offered the job at all. Last week, a day after a swallow! Culture made a request for comment on the network, among other things, in this matter, whether or not by chance appeared in "Israel Today" a news that a peace man has signed an additional two years in her edition, and yesterday (Sunday) officially announced an agreement between the accessor and the network, which was not specified for what period . However, a network member claims to be talking to Walla! Culture after publication about the extension of the contract with a man of peace that strengthens the appreciation that Udi Segal will also submit the edition. As this option comes to fruition, it is unclear whether this is a couple submission or separate part of the week.

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Marciano's "theft" attempt, as well as Oded Ben-Ami's, recalls one of the criticisms that both industry and network sources have made of the air-conditioned channel regarding his attempts to emulate the successes he saw in Request 12. These attempts failed several times: even when Network tried to emulate the "plan" Rainbow's savings with "Barcode," and even when she tried to emulate "Ofira and Berkowitz" - first with "Judy Valirez" and then with "Sharon Verney Inc." From the ratings data produced by the rating committee at Walla's request! Knockout in households in the general population averaged over the past year - "Ofira and Berkowitz" recorded 7.2 percent ratings (224,000 viewers) and Rehab and Gal only 4.1 percent (124,000) .

big success. Big Brother (screenshot)

Network 13 Causes Network: "At the end when you try to be 'me too' - it never goes to you. You have to go elsewhere. It was a big mistake on the part of a network to look for its 'opera and brilliance'"

To resemble competitors, you can also add the similar logo design of News 12 and News 13, and a choice of name and logo similar to the "Six" strip. "In the end when you try to be 'me too' - it never goes to you, you have to go elsewhere," admits a networker. "It was a big mistake on the part of a network to look for its opera and brilliance, you have to look for something else. And now the insight Of this network to brand Friday more in food and stuff like that. "

Recall that News 13 (and previously under the name News Ten) is signed to major exposures, including some of the most significant media releases in recent years - the Submarine Affair, the Messrs. Affair, the Hate Wedding, Ashkelon Mayor and Sexual Harassment, Gantz Recordings, Netanyahu and Job 20 Read , Bibi and Noni Moses recordings in the 2000 case, exposing food poisoning at the Aroma Tel Aviv branch, investigating Rabbi Berland, suspicion of harassment to the state of Pilber by Prime Minister Yonatan Orich and Ofer Golan's media advisors, and soon a first interview of Israeli media outlets with the British She claimed rape in Cyprus. It will also be said to News 13 that the fact that news writers and commentators of ten remain in the company, that Ribb Drucker is on an extensive stage, the fact that there is still excellent journalistic work - all this can not be taken away. It should also be mentioned that the merger was not made by choice but that there was no choice, and some believe that without the merger nothing would remain of the Ten News legacy.

When Yossi Warshawsky was Channel 10's CEO, he said in 2009 that "Big Brother is the juice of garbage." And here he finishes his first year as CEO of Network 13, where he chose to leave the program, which in terms of ratings is considered one of the network's two strongest . It holds the top two spots in the most watched program ratings for the last year on the net. This year, once again, it has made it clear that the VIP version of "Brother" is doing slightly less than the regular version, while the "survival" situation is the opposite - the VIP version works better than the celeb version. These two formats, which were already the ones that eulogized, still work great. Rainbow 12's attempts to emulate these successful brands have largely failed - Amazon's previously created "Survivor" and "2025" magnificently crashed.

However, a network analyst estimates that rainbow will certainly not freeze the yeast, and believes that the competitor intends to return this year or 2021 to the lot of the major "hardcore" formats, which is a dominant name. In addition, Network 13 is expected to bring back the "VIP winning couple," which was successful on the late Channel 10, with a renewal - the celebs will compete in a villa in Brazil. The program will be added to the channel's reality show, including "The Million Race" and "The Chef's Games." Given the multiplicity of channel reality programs and the heavy costs of these productions, the network is likely to give up at least one of them. It is estimated that Ex Factor or De Wise will not stay in the air.

He is no longer there either. Yaron London (screenshot)

Yaron London (Photo: Screenshot)

This year the network came to the realization that the "back of the nation" program could not open prime time, and moved it to a second prime. This is another sign that "today's network is actually more of a network than Channel 10," as a channel says. "Every day there is a prime program that is completely networked, from the '80s' through 'Big Brother' to 'Chef Games.' It pretty much separated from Channel Ten in the prime programs."

Another tremendous asset of the network is Scout Grant's "Lost", the most-watched program since the merger that is not a reality show (and in fourth place overall). And what about the dramas and comedies? While Rainbow 12 leads significantly in this area with great international successes, Network seems to be doing the minimum it is committed to doing and nothing more. However, the '80s is a definite hit - another full season is filmed and will be broadcast later, the international Emmy winner Nabso will also return for a new season already filmed and "Membership" has also had success. In addition, a great drama was filmed with thousands of puppies and young stars, "Black Space," about high school murder.

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"The merger achieved its goal in terms of stopping the economic bleeding in the market and the inability to maintain balanced bodies, not even profitable ones," concludes David Wertheim. "But the concerns did not materialize in the sense that we were once again formed with Channel 2 and Channel 10: a very strong channel - Rainbow - not a monopolistic saying, but controlling at least 60 percent of the market share, with a weak channel - a network. The expectation was that there would be a network and a rainbow. Strong and balanced, but a network is trying to rise and it doesn't work that way. "

Do not rise. Photo by Tamar Man of Peace (Photo: Nir Peking)

Tamar Man of Peace (Photo: Nir Peking)

David Wertheim, Globes: "In a rough analogy, a post-merger network happened to what happened to Maariv at the print arena, when you are neither Yedioth Aharonot nor the country, and in the end - it is not really clear who stays with you."

"In the glasses of a network they obviously expected a lot more," says Nati Tucker, "but keep in mind that Channel 10 was about to collapse, Channel 2 lost a lot of money, which is obviously better than a three-channel situation. There are two good and stable channels. Strategic plans, doing focus groups and consulting, and I believe they know they need to do something. "

"Changes will happen in 2020, for example, a network is set to launch a new studio. To date, a low-budget studio has aired and will soon align with News 12. And the new CEO of News 13 will make content changes. The key to the success of this network is the strips and the news, "says the source on the network." It is impossible to judge a channel in such a shock, in which it has connected with a completely different channel, the entire management has changed, and some of the things that are broadcast are further decisions of the previous management. This is a transitional period. Think how long it took for News 2 to become a leader, I think the turning point was Rabin's murder. It's hard to build a new brand, it's a years-long job. "

"The problem of networking," David Wertheim concludes, "is fundamental - on a subject that is easy to see as language, but it is not language but essence - what television do they want to do? What is mainstream television, like Rainbow? So, a series of decisions have to be made. One has the source, an investigative program that didn't want to be a "fact," but to be a little more niche and a bit more gray in the field like economic investigations and such. And how does that fit in with all kinds of "big brother"? The merger happened to what happened to Maariv at the print arena, when you are neither Yedioth Aharonot nor the country, and in the end - it is not really clear who stays with you. "

Choose not to comment on the network. Nadav Topopolsky also chose not to comment.

Source: walla

All tech articles on 2020-01-20

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