Subaru's apology that made her apologize

When the Subaru concept car's initials at a car show were revealed, the great embarrassment was also revealed - this is a curse in the United States that is considered very unacceptable and resulted in an apology from the company

Subaru's apology that made her apologize

Know the "butterfly effect"? How does a little butterfly wing farm on one side of the world roll into a devastating tornado on the other? So here is an example of a motor butterfly effect. In general, the Singapore car show is not something that draws too much international attention, but this time, a local initiative by a Subaru distributor in Singapore brought it to apologize on the other side of the world.

What is the story about? Well this is a concept vehicle presented at the show and based on the Forester and received the explosive nickname F orester U ltimate C ustomized K it S pecial. Now, it might have been under the radar if the concept's initials were so excellent, spelling the word FUCKS. So the network rolled with laughter, but in Subaru North America took the business really seriously. The manufacturer has issued a letter to its dealers stating that it has given it its name.

Road test: The new Subaru Forester

Oops, the initials are a little awkward

Subaru's embarrassment (photo: screenshot, screenshot)

"We are working very hard to build a strong brand image for the company and this vehicle's name in no way reflects the values ​​and standards we see as true," the letter says, "We apologize for any negative feedback it may cause." The day after the letter was published, the sign in question was removed from the booth.

If it was a thrilling or unusual vehicle, fine, but the concept in question is just a Forster that has been treated with STI passenger compartment and cosmetic treatment, under-car neon lighting, 20-inch rims, lowering and a powerful audio system.

I don't know if that comfort Subaru, but they are not alone in this story ...

Mazda Laputa, the Spanish it really is not attractive to drive it

Subaru's embarrassment (Photo: manufacturer, manufacturer's website)

A link in the chain

Car trivia enthusiasts know that this is not the first time that a car's name makes the manufacturer embarrassed. For some reason this happens a lot in Latin or Spanish-speaking countries, where, for example, Mitsubishi called what we know as a pajero by the name of Shogun or Montero, the reason the Spanish translation to pajero is how we say it is clean - someone who delights in himself ...

Chevrolet also received waves of laughter when it turned out that its Nova model translated into "not working" in Spanish. Mazda came across as equally embarrassing when trying to market her version of a small Suzuki car called Laputa if you saw a Spanish telenovela or a paper house episode, you know what it is.

Hyundai recently encountered a problem with the buyer model in Portugal, where the word "buyer" is a very vulgar expression of the female genitalia. Toyota MR2 drove in French MR-deux which sounds very similar to the word merde or "shit" in French.

Come on, you know what, if it interests you a lot more, want a full story of it? Just ask.