Drama: Phil Schiller, Apple's Vice President of Global Marketing Announces Retirement • "Also wants to make time in the coming years for my family"
Apple announced yesterday (Tuesday) that Phil Schiller, senior vice president of global marketing for the company and one of its most prominent people, has decided to retire. His place in the position will be filled by Joswiac, a veteran director of the marketing department.
In his new role, Schiller will be the manager of the Apple App Store and at the same time will occasionally direct the company's events as a "company colleague". He said, "I will continue to work at Apple as long as they give me, even though I have dedicated my whole being to the company I also want to make time in the coming years for my family, friends, and some personal projects that are very important to me."
Phil Schiller joined Apple in 1987 and is considered a key figure in the public of lectures and annual conferences dating back to the time of Steve Jobs. In addition, he also assisted in the development and marketing of prominent products - including the iMac, iBook, iPod and Mac OS X. While Jobs was on sick leave, and even after his death, Schiller filled his place at the announcement events and introduced the new iPhones.
And Schiller is expected to do a lot of work, as he took on the role of app store manager just as it became a target. Last week, Apple was summoned to a hearing in the US Congress - along with Facebook, Amazon and Google - due to suspicion of anti-competitive policies in its app store towards competing applications, claiming that it requires high fees to neutralize competition.
The company's CEO, Tim Cook, has consistently denied the allegations, claiming that "in most of the apps in the Apple store the developers save 100% of the money they have earned."