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Ahead of the upcoming launch: Apple is taking its competitors' audio products off the shelves

In the last year we have witnessed countless rumors and leaks of the "AirPods Studio" headphones.

These are rainbow headphones that filter noise from Apple, and as a step towards the launch, Apple removes from the site and the stores all the audio products of the competing companies.

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Mikey Levy

Friday, 09 October 2020, 00:45

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IPhone 11 Pro at First Launch at Apple Headquarters (Photo: Mikey Levy, San Jose)

Why did Apple decide to remove Logitech, Bose and Sonos audio products?

Although Apple has a series of headphones and accessories from Beats, the American technology giant still offered third-party audio products in stores, including products from Bose and other companies.

Now, Bloomberg reveals that the company may take off the shelves all audio products that do not belong to it, as part of a planned parade to launch the AirPods Studio headphones.

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So far customers have been able to find Bose, Sonos and even Logitech products, but it seems that the products have already been removed from Apple's website, and will soon be removed from stores as well.

In recent years Apple has taken a similar approach, removing the FitBit products, but this was a move that emerged a few years after the launch of the Apple Watch.

Now, it seems that Apple is "anticipating a cure for the blow" and taking the products off the shelves, even before the launch of the headphones.

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According to rumors, Apple's new headphones are expected to come with a number of sensors that will detect the neck ears, alongside an advanced equalizer designed for professional users.

It is further reported that the move of the last few days in which Apple removed the competitors' products, suggests that the company may launch the headphones near the launch of the new iPhones that are expected to be unveiled during the 12th or 13th of October.

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