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The end of the collaboration with Google: Is Apple working on its own search engine?

Apple currently enjoys a fixed annual revenue of $ 10 billion to $ 12 billion from the search giant Google, thanks to the integration of the search engine in the iPhone operating system.

Following the investigations being conducted in the US, it appears that the company is preparing to terminate the agreement and is building its own search engine

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Thursday, 29 October 2020, 00:01

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In the video: Apple's iPhone 12 Pro (PR)

Will Apple work on a search engine that will replace Google?

Google currently pays Apple between $ 10 billion and $ 12 billion a year to be the main search engine in Google devices.

It has now been reported that the agreement between the technology giants is expected to be rescinded following complaints against Google by the US Department of Justice.

Apple has already started moving away from Google when it launches Applebot, a robot that has been crawling the web since 2014. Another step it took was in the latest version released last September, and in iOS 14 the search, which is done through the home screen, leads directly to sites and bypasses Google.

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As you may recall, in the United States there was an investigation that came to an end about the influence of the technology giants (Apple, Google, Amazon and Facebook) about the abuse of their power.

Now, just before the US administration takes action against the giants, they seem to be trying to minimize damage and minimize it as much as possible.

Even before three, Apple recruited the former head of Google's search and artificial intelligence, who is now a senior vice president and artificial intelligence and machine learning strategy at Apple. At this stage it is unclear what Apple's search engine will look like, and whether the service will be integrated into Apple devices. .

Recently Tim Cook, CEO of Apple sent an open letter to customers about privacy and wrote: “Our business model is very simple, we sell great products.

We do not build profile profiles based on email content or web browsing habits and sell them to advertisers.

We do not monetize the information you store on the iPhone or in the cloud, and we do not read the emails or private messages for information. " Permit to identify user habits.

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