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Netflix CEO is not afraid of competition.
He's afraid of Fortnight "
The gaming industry is rolling in billions of dollars a year and has become one of the most sought after leisure products in the world.
Noga Halperin, SciPlay's global CMO, explains where this is coming from, how Corona has picked up the business and why their social casino is no different from Candy Crush
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Friday, 30 October 2020, 07:32
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The corona plague has hit many industries in the economy, causing huge losses in most industries, but the gaming industry is actually flourishing more than ever following the plague.
Teaching isolation and social distance and prolonged stay in homes has led people to seek employment beyond watching television.
And what do you do when there is nothing to watch on TV?
Mobile games.
In recent years, the gaming industry has become a multi-billion dollar industry and one of the fastest growing and most interesting fields.
March 2020 was the best month in the history of the video game industry, with revenue and sales totaling about $ 10 billion and about $ 1.6 billion, respectively.
The plague is only accelerating the boom in the video game industry, which already accounts for more than 30% of the global entertainment industry and its share is only expected to grow.
One of the world's leading social gaming companies, SciPlay, entered the list of 100 companies worth working in Duns' rankings this year.
It is also reporting a significant increase in users of its games.
Noga Halperin, the company's global CMO, addresses the changes the gaming world is experiencing, and what is expected to happen in the future.
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Play, not gamble.
Social Casino
The gaming industry in the world makes a lot of money.
Gamers are always the biggest earners on YouTube.
Is this a success story in Israel as well?
"Israel's success in the gaming arena is less about gamers or YouTubers, and more about the development of the games themselves. In recent years, Israel has become an international gaming powerhouse, with many of the largest gaming companies in the world wanting to be present and opening offices here. Experienced, so this is a great place to expand. "
What really sets Saiplay apart?
"SciPlay" is one of the leading social casino companies in the world. Our uniqueness stems from the fact that our games provide users with an authentic gaming experience that mimics the experience in Las Vegas. We bring players the same slot machines they encounter in casinos - directly to mobile devices. This is because SciPlay is One of the only companies in the market that has the rights to use very well known brands like Monopoly, 007, Cirque Du Soleil, The Flintstones, Betty Boop etc. This is a huge advantage because this way we manage to provide players with the same thrill they know from casinos right up to the house. Available for them anytime, anywhere.
What is Social Casino? Why is it different from gambling?
"Unlike regular casino games, where players gamble on 'real money', social casino games are fun games that only involve gambling on virtual coins.
In the world of social casino every day players receive as a gift a varying number of virtual coins, and with them they play for free.
They can play and win thus increasing the number of their coins, they can also earn coins in other ways like internal games, challenges and activities, and they can choose to purchase coins.
"Social casino games are actually very similar in activity to other casual games, like match games 3. Even there you can play for free for a considerable amount of time each day, only your name is measured in" life "and not in coins, but the principle is similar. You can also buy coins at Candy Crush if you finish the daily quota you receive and want to extend the playing time. "
People not only like to play, but also to watch.
Noga Halperin
Did you feel a change for the better / worse during the corona?
"We felt a very significant change. Our monthly number of users jumped from 7.5 million users in the first quarter of 2020, to more than 8 million users a month in the second quarter of the year. People got into a new reality, spent more time at home and needed a break from this situation - and that Make our games very happy, colorful and sweeping.In general, we have broken several records in recent months, including revenue records and conversion rate improvements, but beyond the dry numbers, I can say we have received huge waves of warmth and love from our players, who really cherished the "pan" moments "And the distraction our games provided them during this weird time. We got a lot of inquiries from players, on all the media platforms and official pages of the games, with so many warm words about helping them break away from the situation and improving their mood. Our feeling is that the efforts pay off, and we bring. Real value to the lives of our players. "
What do you expect for the industry in the coming years?
"Even before the Corona broke out, the gaming industry was growing tremendously. The Corona period only strengthened it and led to jumps in revenue, and by all estimates it will only intensify in the coming years. Even before the Corona broke out, I read an article I remember to this day." That he is not afraid of competition with any channel or TV company.
He's afraid of Fortnight.
"Gaming has become a very popular type of entertainment, available and convenient for people. It is with you on mobile, that is, everywhere, it does not require special preparation and in most cases also does not require payment. It is the perfect pastime. And moreover, suddenly nowadays people not only love to play, but Love watching other games. In March in the US there was a 14% increase in the number of people downloading Twitch for the first time (live streaming video game platform), and more than 40% in Italy.
They would rather watch gamers than watch regular TV.
This is amazing".
Know who to fear.
Reed Hastings, CEO of Netflix
Halperin sees the industry as rosy: "Apart from reaping the rewards and enjoying the tremendous growth it is experiencing, the entire gaming industry (and in fact most companies operating in the Internet arena) is working intensively these days to adapt the User Acquisition to Apple's new guidelines coming in a few months. The fact that with the change users will have to confirm that advertisers will show them customized advertisements and will not accept the content matching by default - this is a very serious move that will devour the cards at the world level. More attempts - may be strengthened by this move, and may also see more acquisitions and mergers in its wake.
"In terms of SciPlay, we intend to continue to grow, recruit new employees and break records. Although we have been working from home since March, we are working in perfect coordination from a distance as well, and intend to continue in the same format. Despite the Corona crisis, we recruited over 80 employees in Israel and the United States in March, breaking records and even expanding our gaming portfolio when we acquired the Israeli casual gaming company Come2Play. In short, we are rushing forward with all our might. "
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