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The streaming giant has announced that it will increase prices in the United States, against the background of an increase in the company's expenses on content and improved technologies.
This is the second increase in price in the last two years, and it is not impossible that it will reach Israel as well
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Sunday, 01 November 2020, 08:37
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Netflix (screenshot)
For the second time in two years: Netflix is raising prices for users in the United States, with the standard package costing $ 14 instead of $ 13 a month, and the premium package costing $ 18 instead of $ 16.
New users who sign up now for the world's most popular streaming service will already see the updated prices, while for older users the prices will be updated over the next few weeks.
Industry insiders have long anticipated Netflix's further price hike, which has already raised the price in January 2019. Recently, Netflix has also raised the price of the package in Canada.
The rise comes precisely during this period, when people have more options for entertainment than ever before, especially in the United States.
For example, today users can enjoy HBO Max, Disney Plus, and even other services and games like TikTok, YouTube, Twitch and Fortnite.
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The price increase also comes at a time when Netflix is investing more in content and technologies.
Over the past seven years, Netflix has increased its current content budget to $ 18.5 billion.
The increased competition that has begun in the past year also means that Netflix will have to ensure that it has both high-quality content and a lot of content, while improving the technologies.
So it is clear that the price increase came from this demand, and it is not inconceivable that we will see the same price increase in Israel as well.
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