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Nissan Juke: A decade for its character

10 years after it was first introduced, can one stop, look at the Nissan Juke and try to understand how this little crossover managed to become a success story?

Because we never understood that

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• Nissan

• Nissan Juke

• Crossover

• Crashed Motors

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Thursday, 12 November 2020, 08:46

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Of all his colorful colors in Israel, they bought the most in white, you will understand ...

- "Listen bro, my wife wants a Nissan Juke", this is how the conversation begins

- "Leave the Joke" I tell him, "The vehicle is crowded, noisy, uncomfortable and the visibility is not good".

- "I was offered it for 60,000"

- "Not even in half, I tell you, its continuous chalk is annoying" My attempt to get him out of it continues.

- "It's the most luxurious TEKNA finish lift"

- "The kids will be crowded in the back and the trunk is small", I turn to his emotion

- "The one I saw is a

waste

of time"

- "Take Yeti, Renault Capture, add and take CX-3", I'm already begging

- "he's gray with yellow"

- "Say, why did you call?"

- "Tell me how the car is"

- "Bomb, go for it, the best car in the world" Snooze

And this is a conversation I had not once and not three, four or eight, it was always the same.

And every time I turned and turned in this thing that makes people enjoy this vehicle, it always went back to the same place - its design.

It looks like nothing in the market and nothing of Nissan's offering

Keep in mind, when the cockroach arrived somewhere in 2010 this market of small crossovers was completely different.

Long before the Kia Stonik, Hyundai Kona, Seat Arona, Citroen Cactus - before all these designed crossovers, it was pretty boring here.

The useful and excellent Skoda Yeti but with a square body as a tandem, Peugeot 2008 who did not decide whether it is a station wagon in a crossover or a crossover in a station wagon, here and there some Daihatsu Trios with a refinement of a jar with marbles - in short you understood the message.

Then came the cockroach that did not look like anything else, but nothing else and from there it was all hysteria.

But to talk about design, we have Prof. Alex Padua - a senior lecturer in the Department of Industrial Design at Shenkar, who worked as a designer at car manufacturers such as Renault, Citroen, Toyota and more in a special column for you.

The Kazana concept that heralded the direction of the cockroach about a year before the introduction of the serial model

He sold 3,399 units here in his first full year (2011), 3,247 in the second, 3,337 in the third, 2,467 in the fourth and also from there as it continued to decline until his final year - 2019 with 669 units, he still sold very well considering the fact that from 2015 onwards the market started Filling up with competitors, Renault Capture, Chevrolet Tracks, in Europe also vehicles like the Ford Ecosport partial list.

A pattern similar to its sales graph appears in Europe with about 100,000 units a year until 2015. Laughter of Fate - even in a car with the most extreme Israeli design and most routine - its best-selling color was pearl white.

Model before facelift

So also in Europe, this tool made a corps and also in the United States with more than 1.5 million units in total and also there it was the design and Nissan knew it, knew from the beginning.

Alfonso Albiza, was vice president of Nissan's design department in Europe in 2010, today is senior vice president of world design at Nissan and he says: "It was unprecedented, when we looked out the window we had no reference point to work with ... we knew "We want to do something significantly different, not just a smaller version of Qashqai."

And after the facelift

And even though the vast majority of our cockroaches were armed with a 117 hp 1.6-liter atmospheric engine and a continuous gearbox, Nissan actually released hot versions of this little one. Some units from the NISMO version, Nissan's performance division even went around and still do here. The engine was supercharged, with 200 hp and dual propulsion.

Instead of 11.5 seconds per 100 km / h in the standard version, the NISMO did it in 8.2 seconds. But this was not the really hot version, which came out later and was called the Joc RS, with 215 hp, 7.8 seconds per 100 Km / h and improved behavior.

The warm NISMO version with 200 hp, above it was the RS version

But even this was not really hot, because the one that Nissan really gave to eat a lot of spinach was called the Nissan Juke R. to which it pushed the GTR engine, which is a 3.8-liter V6 that produced 485 hp and later also 545 hp And sent it to 100 km / h in 3 seconds and up to a maximum of 275 km / h.

21 such pieces were manufactured and Nissan even introduced a kind of second generation of it that was actually a show car, but increased the power to 600 hp and reduced the acceleration to around 2.7 seconds. We even drove it a few years ago.

More on Walla!

NEWS

First driving: Nissan Juke Nismo RS and R 2.0

To the full article

The Joke R 2.0 was already a complete craze with the GTR engine, with 600 hp and 2.7 seconds acceleration per 100

In between, Nissan continued to release a variety of versions of the Jock, such as those that allowed special color combinations, a model for the release of the movie "Batman, The Rise of the Dark Knight" in 2012, an edition in collaboration with the Ministry of Sound dance club in London.

One facelift in 2014, versions with BOSE audio systems, high-end finishes in a limited edition and in 2015 even a full-size model made from 2,000 sheets of origami folding paper, a work that lasted 200 hours.

In the same year, another RSnow concept was added with caterpillars instead of wheels for riding in the snow.

During 2019 the original cockroach gives way to its second generation, which continues the design concept, but is surrounded by so many competitors who have come up with its trick and are already less prominent as then.

And they continued to have fun with the RSnow concept

In a relationship with my car and it's complicated - Prof. Alex Padua

For the past 100 years and since mankind stopped using a horse-drawn carriage, the official function of the car has been to move humans from point to point.

There are additional functions like security, convenience and protection from the weather conditions, but in the end the quick arrival from such a geographical place after is the main goal.

If we examine the history of the "car" from the design aspect, we will discover an evolving, dynamic and diverse field, with a wide and impressive range of designs whether it is a sports car or a family car, although the design does not affect the basic function of the car.

The first Buick Y Job concept car, one of the forerunners of the transition to design for the sake of design

Every year the big companies launch new models and the car market proves to be profitable, so why in fact the design of the cars must evolve and conform to the order of the hour?

In terms of basic design they are all similar, there are fixed elements that appear in every car and in the same location.

Since the car is the most complex and expensive product that the private person frequently purchases, the marketer has to reinvent himself, as in any fashionable field.

For comparison, aircraft purchased annually by large companies and corporations have not changed at all in terms of design in the last 30 years, for the simple reason - there is no marketing requirement to change them.

The demand for design comes even when it comes to a fully functional tool

Throughout history, a complex and emotional relationship has developed between man and car.

The car has become much more than a box that moves us from place to place and it is clear to everyone.

People treat vehicles as if they were their business card and as a status symbol, and in the male context sometimes even a penis replacement.

Psychologists may testify that in some cases the connection is subconscious, and not all people are fully aware of the need that the car provides them on a social and emotional level.

The academy educates the new designers according to these values, in the spirit of a doctrine that determines what a car should look like.

According to the same doctrine, the design must convey the characteristics of the shark and not of the dolphin: the car is supposed to convey messages of excitement, sex and competitiveness.

It is the role of the designer to create from all these elements an attractive personality that the client can identify with.

The pre-cockroach era in Nissan - institutional and traditional

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In the romantic era of humanity, the image of the cowboy riding a horse towards the horizon was like a parable of galloping to freedom - it symbolized rebellion and anti-establishment.

Nowadays the driving experience purports to replace this illusion.

Nissan is characterized by the reputation of a reliable and high-quality manufacturer.

Prior to the launch of the Nissan Juke, the company spoke of institutional-traditional-bourgeois messages in its design.

But with the advent of the Nissan Juke and the backdrop of the period, it resonated and was perceived as a brave statement by the company.

The model shed the classic aesthetic, shook it off and offered a refreshing and surprising alternative.

And when you look at the car there is a feeling that it is a creature with a different personality, and an almost human facial expression.

It was a unique design that challenged the classic design, and the small car radiated a sense of an almost knotty SUV.

is a senior lecturer in the Department of Industrial Design at Shenkar, a designer of cars and products, holds a master's degree in car design from the British RCA and owns an independent industrial design studio.

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