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AllCloud President: "The potential in Israel is huge and slightly behind the world"
AllCloud was announced this week by Amazon Global as its partner of the year in Israel in the cloud transition category.
On the occasion of the victory, we sat down to talk about what Corona has done for the world of infrastructure with Ronit Rubin, president of the company and director of operations in Israel and Europe.
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cloud
Mikey Levy
Sunday, 15 November 2020, 07:54
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The past year has seen real upheavals if not a change of world order in everything related to digital transformation to the cloud.
If so far companies have been lazy in the matter, mainly for economic reasons, then the corona has managed to devour the cards and what has so far been perceived as a kind of purely technological business upgrade has become an overnight necessary condition for the proper functioning of businesses around the globe.
Prior to the corona, growth in the global cloud market was expected to be about 19 percent to an estimated $ 266 billion.
The outbreak of the corona crisis has created a super-catalyst for the transition to the cloud so these numbers are expected to grow significantly.
One of the Israeli companies that found themselves in the throes of this crisis is AllCloud.
AllCloud was established in 2014 as a result of a merger of the two companies Blat-Lapidot, and Emind.
Most of its business activity focuses on providing cloud solutions to organizations around the world, including some of the largest companies in Israel and around the world.
The company's CEO, Eran Gil, sits in the company's offices in the United States, while the company's operations in Israel and Europe are managed by the president, Ronit Rubin.
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This week, the company was announced by Amazon Global as its partner of the year in Israel in the cloud transition category, a title given to companies that carry a large number of successful implementations of AWS services as well as a kind of recognition from the American giant for the company's capabilities.
On the occasion of the event and a moment before the summaries of the year, we sat down for a conversation with Robin, about the potential of the local cloud market and where the wind is blowing in the field.
Ronit Rubin, President of AllCloud Manages Israel and Europe (Photo: Ahikam Ben Yosef)
What does it mean to win a title from Amazon?
Why was it actually granted to you?
"This win comes from a place of appreciation for our high level of professionalism and the amount of successful cloud transition projects we carry out in full collaboration with AWS and the client."
Says Robin.
AllCloud invests heavily in providing a professional and quality response to our customers, and within this we are a leader in the field of Cloud Migration. "
Following the corona there is much talk about the leap in cloud use.
Where has this caught you as a company?
After all, no one was really ready for the massive jump in demand?
As a company whose digital transformation is engraved on its banner, we believe in the phrase "practice what you preach" and thanks to being an AllCloud organization that is fundamentally Cloud Native, our readiness and deployment was rapid, in fact all our services portfolio It also allowed us to adapt to the changing demands of the reality around us, as well as that of our customers, without any real business damage even in times of rising demand. At the same time, there is no doubt that the jump in demand for cloud-based solutions was unusual and immediate. All the employees in the company at all levels. "
Over the past year, the company has collaborated with the Israeli startup EyeControl, which has developed a clothing system for paralyzed or respirated patients who are unable to communicate and captures their eye movements and translates them into on-screen commands (for example, blinking as a "double click").
AllCloud's data and AI experts were able to improve EyeControl's machine learning algorithm work which won the company another award from Amazon Global for social activity in the DACH region (Austria, Germany and Switzerland).
"The Israeli startup EyeControl, which has developed a clothing system for paralyzed or respirated patients" (Photo: PR)
What are the significant challenges you experienced this year and how have these shaped the company's operations over the past year?
"Along with the many successes we have experienced this year, including deepening penetration into the European market, deepening the relationship with our strategic partners AWS and Salesforce and many successful projects with our clients, it is clear that this year is blessed with many challenges. Management to management that is one hundred percent decentralized and building effective communication channels with our customers and employees. We deepened our online marketing activities and adapted sales methods to a changing reality. Professional workshops conducted in the client's site have moved to the digital space and we are proud of customers "What the new reality dictates brings us to be sharper, more creative and to find a wide range of new solutions to the emerging needs of the market every day."
Were there industries where the demand for cloud there surprised you or at least one that was surprised to find out that a massive technological leap had been made there?
"We believe the Corona period has accelerated processes that have happened and will happen anyway in the coming years, so we were not really surprised by one sector or another, yet we see how small retail organizations have adapted to the period very effectively and offer services and goods online. "To be or cease and they had to reach their digitization goals quickly, this path passes through the cloud without the need for hardware and physical infrastructure. If there is one thing Corona teaches us is that innovation and flexibility are critical to business survival in an unchanging reality."
"We believe that the Corona period accelerated processes that happened and would have happened in the coming years" (Photo: Talia Shmedit)
To what extent is this really reflected in the field?
And are there industries where the potential has not yet been realized compared to the rest of the world?
"The potential in the country is still huge and slightly behind the world, there is no doubt that the Corona period has changed and changed priorities. We see a positive movement in traditional industries as well as young and flexible companies going through the process. In a business area that brings fast value and other companies that drive strategic processes of examination and construction of migration plans (beyond the cloud) significantly. In essence, the value to high-tech companies and we are there to help them integrate the cloud into their business strategy. "
Where do you see the cloud field in the next two years and how has the corona changed its trajectory?
"Like many in the industry, we expect the cloud sector to continue to soar. In fact, we are seeing an increase not only in the use of these clouds but also in the type of customer needs from the cloud. The need for continuous improvement in Time to Market, security, 24/7 support and more Managed Service Provider) out of the total of our services which we accompany clients over time and not just processes Froiiktlim. There is no doubt that many companies will cloud following the journey of digital they conduct, and of course new companies will be formed as Cloud Native indeed born in the cloud.
another area that is interesting is that we see it Increasing use is the world of Machine Learning, Artificial Intelligence and the need for advanced services.With the growth in cloud use, companies have faster access to much more data and are looking for ways to generate money, efficiency and innovation from the same information. We plan to invest in its growth following our predictions that the market is advancing to be the right hand of our customers in building their infrastructure for business growth. "
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