Fiat enters the homes of all Italians, or rather of all European citizens, with what is correctly called the 'Functional Family' because it aims to concretely and transversally solve mobility problems with accessible models, in line with the tastes and needs of current customers and characterized by state of the art technology, including electrification.
It does so with the launch - through an unprecedented and successful virtual-theatrical format - of the new Tipo Cross and the completely renewed Tipo and Panda ranges.
'' The debut of the new Fiat Functional Family and the preview of so many models - said Luca Napolitano during the presentation,
Look at the photos of the
Fiat Tipo Cross and Panda Sport, protagonists of the renewal of the range
Head of Fiat, Lancia & Abarth Brands EMEA - mark an important step forward in the strategy of renewing our range;
in responding to the needs of our target and in expanding the offer to completely new customers for Fiat.
Furthermore, in this way our strategy of renewal of the range, which began during the year, continues with consistency: we offer urban and extra-urban mobility solutions that are increasingly sustainable, connected and technological in line with the needs of our target, the current one. and the future one.
And if the 'Aspirazionale' world, one of the two souls of the Fiat brand, is perfectly embodied by the iconic 500, the 'Functional' world is in the hands of extremely successful models such as the Panda and Tipo.
Two extraordinary cars that today make up a single large homogeneous family, wide and innovative in terms of technology, environmental impact and connectivity, without ever giving up the qualities of practicality and flexibility that have made them successful.
Suffice it to think - concluded Napolitano - that the two models represent 58% of total sales of Fiat cars and 40% of FCA's total ''.
The Fiat Functional Family, made up of the best-selling models Tipo and Panda, is completely renewed with a variation of these two ranges according to a new structure declined through the three souls Life, Sport and Cross.
Life is intended for those who live the city intensely.
Sport for those with a dynamic lifestyle (and will probably attract new customer segments) and finally the third Cross for those who also use the car for the outdoors or simply to get out of the daily routine and immerse themselves in exciting adventures.
And among the major innovations - it was emphasized today - there are the new Tipo Cross and Tipo City Sport and the new Panda Sport which complete the renewed range and, each, responds to the needs of a new target, thus enriching the offer of Fiat.
Tipo Cross is a real 'family crossover' intended for a new target, that of young families, with a dynamic lifestyle, looking for functionality, emotion, space but also style and content at an affordable price.
And the new Tipo City Sport is also an absolute first, aiming instead at a young and dynamic customer looking for cars with a strong personality, sporty character and strong technological innovation.
Even Panda is renewed in style and substance as a natural evolution of an invention that in 40 years of life has always been synonymous with friendliness, ease of use and versatility.
This is the case of the brand new Panda Sport characterized by 16-inch bi-color alloy wheels with black / red gems;
from the handles and mirror caps in body color and the chrome Sport logo on the side panel.
The same gritty personalization is found inside where the titanium-colored dashboard, the specific door panels in eco-leather, the black imperial and the seats in dark gray color stand out, with details in techno-leather, fabric side bands and red stitching .
The new Panda Sport can be equipped, on request, with the Pandemonium Pack - a clear tribute to the kit launched in 2006 on the Panda 100 HP - which includes red brake calipers, tinted windows and a techno-leather steering wheel with red stitching.
Among the standard features, for the first time on the model, the new 7-inch Touchscreenda radio with DAB digital system, Apple CarPlay and Android Auto ready, which perfectly integrate the smartphone, the latter can be positioned in the practical housing above the radio.
Panda Sport is equipped with the Euro 6D Final approved 1.0 FireFly 70 Hp Hybrid engine and which uses a BSG (Belt integrated Starter Generator) electric motor with 11 Ah lithium battery and 3.6 kW peak power.
New Fiat Panda Hybrid is offered starting from 9,900 euros and new Tipo starting from 13,900 euros with FCA Bank financing.
Those who particularly want to get behind the wheel of the new models will be able to benefit, during the launch phase, from an additional benefit of 1,500 euros for the Panda Sport and 2,000 euros for the Tipo Cross, again through the promotional financial solutions of FCA Bank.
