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Standing in line for iPhone: Record demand for iPhone 12 in Israel
financial crisis?
Israelis are queuing up to buy the iPhone 12, and according to Dynamics, the company has recorded record demand for the new iPhone, compared to the purchase of the previous iPhone.
And what color do Israelis prefer?
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Eli Addi
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Monday, 21 December 2020, 14:53
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In the video: Apple's iPhone 12 Pro (PR)
At the end of the pre-order week of the iPhone 12 device series in Israel, Dynamica, an official importer of Apple, sold the largest number of devices in Israel, according to it.
Dynamics reports a 600% jump in sales compared to the first pre-order week with the launch of iPhone 11. Dynamics also reports that over 70% of purchases were made this year on the network's online site.
According to her, the best-selling model is the iPhone 12 Pro and the color that was snatched from the shelves en masse is the new color - navy blue.
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In the coming weeks, thousands of more iPhone 12 devices are expected to reach the dynamics and an order can already be made for them.
Eli Addi, CEO of Dynamics: "This is the most powerful and significant launch we have experienced.
The expectation for the iPhone 12 series was very high, and as the launch was postponed time and time again, the demand increased.
The onslaught on the purchase of the iPhone 12 is one of the largest we have seen in Israel.
The best-selling model is the iPhone 12 Pro followed by the iPhone Mini and as a rule in all models the demand for navy blue dominates.
It is important for the Israeli public to innovate with the most up-to-date telephone device, even if it uses one model backwards.
We are concluding a record sales week and are currently engaged in a logistics operation in order to provide the maximum of customers with the device they have chosen as soon as possible, "Eddie concluded.
Israelis prefer the color blue (Photo: PR)
The new iPhone series was launched last week in Israel, two months after the global launch of the iPhone Pro and iPhone 12. In November, the iPhone 12 Pro Max and the iPhone 12 Mini were launched worldwide.
The starting price of the iPhone 12 is NIS 2,990, with the senior model in some stores costing more than NIS 6,000.
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