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Soon in Israel as well? Netflix raises prices in the UK - Walla! TECH

2021-01-07T08:01:38.018Z

After raising prices two years ago, Netflix is ​​now updating prices again: the streaming giant has announced that it will raise prices and increase the price of the service by up to £ 2 for the most expensive package in the UK. Will a similar increase be seen in other countries around the world including Israel?



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Soon in Israel as well?

Netflix raises prices in the UK

After raising prices two years ago, Netflix is ​​now updating prices again: the streaming giant has announced that it will raise prices and increase the price of the service by up to £ 2 for the most expensive package in the UK. Will a similar increase be seen in other countries around the world including Israel?

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Thursday, 07 January 2021, 09:37

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Netflix (screenshot)

Rising prices in the last two years: Streaming giant Netflix is ​​raising prices for the UK's popular streaming service.

The price of the standard package will rise from £ 8.99 to £ 9.99.

The premium package will increase in price by £ 2, rising from £ 11.99 to £ 13.99. However, the basic package will not increase in price and the price will be £ 5.99.

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"This year we are spending over a billion dollars (about £ 736) on local content in the UK, including local films, series and documentaries, which will help thousands of local new jobs.

The change in price reflects a large investment we made for the new series and movies, as well as improvements for the product, "Netflix said in light of the price increase.

Raising prices in the UK.

Is it soon in Israel as well?

(Photo: ShutterStock) (Photo: ShutterStock)

Netflix has previously conducted an experiment in Israel in which it offered more expensive and leaner packages, while in the premium package it offered higher audio quality.

The packages were available to anyone who signed up for Netflix via computer and not via smartphone, when days after we reported the experiment, it was removed from the site.

Netflix's pricing is intended to attract users, but is not intended to bring the company to the required profitability.

On the one hand the company spends billions of dollars for the content and on the other hand it doubts whether it will be able to recoup these investments, making it a company that loses every year.



The popular streaming service recorded a jump in the number of subscribers during the epidemic, when in just three months in 2020, 16 million new subscribers joined.

Netflix's competitors also chose to raise prices, with the Disney Plus service raising the price by £ 2.



Will we see the price increase in Israel as well? Netflix's last price increase took place during June 2019, close to the price increase in the UK two years ago. At NIS 3 to NIS 11 (depending on the package), which reflects a 22% increase in package prices. At this stage, Netflix has not announced whether the price will increase in the rest of the world, including Israel.

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Source: walla

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