Hyundai's luxury brand is launching.
First cars this month
Colmobil Group, an importer of Mercedes, Hyundai and Mitsubishi, is starting to market a new brand in Israel - Genesis.
The brand in question is in fact the luxury arm of the Hyundai concern and it lands here as a first step before entering the European market later this year.
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All Genesis models will arrive in Israel, including the G70, the flagship G90, the new G80, the GV70 recreational vehicle and also its large SUV - the GV80.
The GENESIS brand, which will be managed by Dana Ravid Menachem, who has been Mercedes' marketing director for the past 5 years, will be launched according to plan as early as February this year, in a new and dedicated flagship hall in Herzliya Pituach.
The details as of this moment are few.
Over the next month, the importer is expected to reveal the first models that will come here and their price.
