The Cherokee chief asked the Stellantis group, the result of the merger between Fiat-Chrysler and the French PSA group, to no longer use the name of their tribe for his most famous Jeep model and to start a dialogue on the issue of appropriation cultural.
"I think the time has come for companies and teams to stop using Native American names, images and mascots," said Chuck Hoskin Jr. "I'm sure the intentions are good but we don't honor having our name on the license plate. of a car, "he explained.
Jeep launched its first model of 4X4 in 1974. The Cherokee name was not used for several years and then revived in 2013. After a series of controversy and accusations of racism, the Washington football team most recently Redkskins', and Cleveland baseball, the 'Indians' changed their names out of respect for the Native American tribes.