02/26/2021 9:29 AM
Updated 02/26/2021 11:16 AM
While the best-selling cell phone brands in the country -
Samsung, Motorola, Alcatel, LG and Nokia
- continue with the production of equipment ready to use 5G networks and forecast an improvement in sales compared to 2020, the segment called mid-range -alta is the most demanded by the Argentine user, where the
average price grew to 27 thousand pesos with taxes
and technical characteristics that increasingly resemble premiums.
During the last pandemic year - "the worst in the last seven years", according to the companies - smartphones with a price of up to 30,000 pesos
represented more than 87% of the
in the country.
In this context,
, one of the best-selling brands, produces the equipment in Tierra del Fuego at the Mirgor factory in Rio Grande.
Some of the economic models that are assembled in the south of the country correspond to the
Galaxy A12, Galaxy A02 and Galaxy A01 family
“We know that at present the economic reality of people is not ideal, since we come from a difficult year in the context of the COVID-19 pandemic, including at a global level.
In this sense, we seek to promote offers for each segment and thus guarantee the user access to a good cell phone despite the economic difficulties, "
Mariano Dascanio, Samsung Product Marketing Manager
Samsung Galaxy A12
Under this premise, the South Korean cell phone giant markets in Argentina the Samsung Galaxy A12, successor to the Galaxy A11, with a 6.5-inch HD + screen and powered by an eight-core processor, 4GB of RAM and 64GB of storage, expandable in all cases to 1TB via microSD slot.
The rear camera module of the Galaxy A12 has
four photographic sensors
, like several premium cell phones of its family, with 48 megapixel, 5MP, 2MP and 2MP lenses, while the front camera for selfies is 8 megapixels.
Completing the features of the Samsung Galaxy A12 we find a 5000 mAh fast-charging battery, side-mounted fingerprint reader, and the Android 10 operating system.
Samsung Galaxy A02
In turn, Samsung Galaxy A02 continues with the most economical series.
It is an Android smartphone with a 6.5-inch HD + screen, and powered by a quad-core processor with options of 2GB or 3GB of RAM and 32GB or 64GB of internal storage.
The rear camera is dual, with 13MP and 2MP lenses, while the front camera for selfies uses a 5 megapixel lens and a generous 5000 mAh battery powers Android 10 running with the One UI 2.0 interface.
Finally, the model that combines innovation, high technology and design, at a competitive price that starts at $ 18,999, is Galaxy A01.
It is the most basic cell phone of the renewed A series.
With a 5.7-inch screen at HD + resolution, the Galaxy A01 is powered by an eight-core processor accompanied by 2GB of RAM, with 16GB or 32GB of internal storage expandable via microSD.
In terms of cameras, it has a rear module made up of two 13 MP and 2 MP sensors, like a 5MP selfie.
Also, using the Dynamic Focus allows you to play with the blurring of the background, before or after taking the picture, and the depth lens softens the surroundings and brings the faces to the fore.
Completing the features of the Galaxy A01 are a 3000 mAh battery, FM radio and a One UI 2 interface based on Android 10.
“Our goal is that each person has the possibility of accessing the cell phone they aspire to, due to specifications, design or simply because they identify with the brand.
That is why we offer equipment of up to $ 30,000 to guarantee good technology without having to make great financial efforts ", explained Dascanio.
which with Samsung capitalizes almost 90% of the market
, manufactures its equipment at Newsan's headquarters in Ushuaia.
Its "star" among the mid-range models that can be obtained at less than 30 thousand pesos is the
“Today consumers are looking to access increasingly advanced features, regardless of their budget.
In line with what users are looking for, we presented in Argentina the new moto e7, which offers extraordinary camera and screen functions, at an affordable price ”, remarked Pablo Brancone, Moto Argentina Product Manager.
The seventh generation of the cell phone family that arrived in January stands out for its dual camera system, with a 48 megapixel main sensor, which has nothing to envy to high-end cell phones.
Precisely, the main camera has Quad Pixel technology that quadruples the sensitivity to light to obtain better illumination in each shot, and the Night Vision mode, which offers even more clarity in the dark when necessary.
In addition, it includes a Macro camera with 2.5 times the zoom than a standard lens to obtain incredible close-ups of the smallest objects such as flowers or mechanical details.
Video games, movies and chats are much more fun with an ultra panoramic view.
The 6.5 "Max Vision HD + display offers the best viewing experience of the moto e family, with a 20: 9 aspect ratio for more viewing and enjoyment.
In addition, the moto e7 includes a long-lasting 4,000 mAh battery, which allows up to 36 hours without worrying about recharging.
Users can forget about waiting to get their favorite apps with the 2.0 GHz octa-core MediaTek Helio G25 processor, 2GB of RAM and 32GB of storage.
Plus, they can enjoy their favorite games with hassle-free performance and better energy efficiency thanks to HyperEngine technology.
The fingerprint reader located discreetly in the stylized "M" logo on the back of the phone allows the phone to be unlocked with a simple touch.
Plus, a dedicated Google Assistant button on the side of the device helps you quickly find answers and get things done just by using your voice.
And the purest version of Android OS.
No superfluous software components or duplicate applications
Behind the main brands,
Alcatel, LG and Nokia
compete for the rest of the market with well-marked options on a technical level.
The last model of the Chinese brand that arrived in Argentina in the last quarter of the pandemic year.
Alcatel 5X is an advanced device in all its components that is aimed at a demanding user who is looking for a fast cell phone with great autonomy and a good camera, all at a price according to the economic reality of the country.
“Argentina, like the world, is going through a crisis that has damaged the purchasing power of many of its citizens.
The high-end models that are usually for a minority, now without the financing of Now 12/18 that minority has been reduced.
That is why the concept of price / performance is gaining momentum both in the country and in the world.
This concept that we at Alcatel call 'democratization of technology' ",
said Martín Cricco, Commercial Director of Alcatel.
With 5 cameras, the main one of 48mp added to the artificial intelligence that offers up to 22 scenes that automatically adjust and balance the parameters to have a photo as the eyes see it.
It also has a 5mp wide angle of 117 degrees, a macro camera that allows you to zoom in up to 5 times of the object to be photographed and another camera that allows you to generate the bokeh effect for a sharp and realistic effect.
To avoid dark photos, the 5X features a 1.6-micron sensor.
For fans of selfies, the front camera is 13MP with facial recognition and artistic bokeh effect.
This new equipment allows an excellent multimedia experience, whether to play games, watch movies and series.
The 5X has a long-lasting 5000 mAh battery and the differential of having OTG technology that allows sharing the load with other compatible devices.
On the outside, it has a sparkling stone and mineral inspired design with curved 2.5D glass for a comfortable and secure grip.
This equipment is marketed with a case that fits tightly to the body of the equipment and provides good protection without neglecting the design.
The screen is 6.5 inches with mini notch to have a good panoramic viewing experience with Octa Core processor, which supports multitasking with 128GB internal memory and 4GB of RAM that guarantee a fast and fluid experience.
“Users are looking for the best features for the cheapest possible price.
This is a very auspicious place for Alcatel since our products have in all their ranges the best price / performance ratio in the industry with excellent cameras, very good design and long-lasting batteries, ”concluded Cricco.
For its part, the South Korean brand LG currently markets three models with well-defined characteristics and for different users.
This model landed in the country in 2019 as one more option for the South Korean manufacturer to compete in this segment of cheap cell phones capitalized by Samsung and Motorola.
With a 5.7-inch HD + screen, the LG K40s is powered by a 2GHz octa-core Mediatek MT6762 Helio P22 processor with 2GB of RAM and 32GB of internal storage.
This cell phone has a 16 MP camera with PDAF and its front camera is 8 MP with LED flash.
Like the rest of the equipment, the LG K40s also includes among its features DTS: X sound, military-grade resistance, a 3000 mAh battery, dedicated button for Google Assistant, and Android 9.0 Pie.
Among its range of cheap cell phones also appears the LG K50s model, an Android smartphone with a 6.26-inch HD + screen.
Powered by an eight-core Mediatek MT6762 Helio P22 processor, running at 2GHz, it has 3GB of RAM and 32GB of storage, which can be expanded up to 2TB with a microSD memory, to store more photos and videos.
The main camera is dual (13 MP + 2 MP) and the selfie 13 MP.
It has DTS: X surround sound, equivalent to the Dolby Atmos of the cinema, a fingerprint reader on its back, a 3500 mAh battery, and military-grade resistance, and its operating system is Android 9.0 Pie.
Likewise, the LG Q60 is one of the first cell phones to have a
in the mid-range segment.
With a 6.26-inch HD + screen, the LG Q60 features a 2GHz octa-core Mediatek MT6762 Helio P22 processor with 3GB of RAM and 64GB of internal storage expandable up to 2 Terabytes (TB).
Its triple camera has a 16 MP + 5 MP + 2 MP configuration, allowing you to capture photos with depth of field and wide angle.
With military-grade resistance, the LG Q60 completes its features with a rear fingerprint reader, DTS: X sound, 13 MP selfie camera, and a 3500 mAh battery, running Android 9.0 Pie.
“Our main differential in this segment is that these three products have military certification, that is to say, they were subjected in certified laboratories to a set of tests designed by the United States Department of Defense.
These tests were approved, endorsing their best performance against high and low temperatures, temperature shock, humidity, vibration and falls ”, assured Sergio Jung, Product Manager Mobile of LG in Argentina.
And he added: A few years ago no one could have imagined that the phones in these segments had two or three cameras, or that they had a 6 "screen. In that sense, we observe a trend where high-end features have been democratized, reaching to the other segments.
HMD Global, the official licensee of the Finnish brand Nokia, brought its budget phone Nokia 2.3 to the country in 2020.
This mid-range model features a 6.2-inch 19: 9 HD + display that is ready to upgrade to the latest Android 10 operating system, plus the guarantee of receiving monthly security patches for up to three years.
The successor to the Nokia 2.2 is powered by a Mediatek Helio A22 processor, the Nokia 2.3 has 2GB of RAM and 32GB of storage space expandable via microSD.
When it comes to cameras, the device has two 13 MP + 2 MP rear cameras and a 5 MP selfie camera at the front.
It also incorporates artificial intelligence to improve the quality of photos, such as advanced image fusion, and multiple exposure for photos in low light conditions.
It also includes a Photo Recommended feature that helps you choose the best shot.
Whether it's a leap in the air, the family portrait where everyone is smiling and wide-eyed, or the winning goal, this feature automatically captures alternating images before and after the shutter button is pressed and suggests the best photo.
However, the great strength of the Nokia 2.3 is probably its huge 4000 mAh battery, which according to the brand lasts up to two days on a single charge, and completes its features with FM radio, Bluetooth 5.0 and biometric face recognition in the absence of a reader. of footprints.
Although the segment of the cellular of the medium-high range had an average price of 30 thousand pesos, and tripled its size, going from 4% to 12% of the total market;
Local market analysts concluded that this price will change during 2021 due to exchange rate developments and the country's macroeconomy.
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