Copra's junior division is celebrating 3 years, with a new model and local plans
Copra, the name that symbolized the high-end versions of the Seat, became an independent brand 3 years ago.
The goal?
Offer a new and accessible alternative to premium brands.
Whether it's in ability on the road, the armature or the feel.
In honor of this birthday, Copra presents a powerful version of its first unique model, the Formentor.
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The 5VZ Formator receives one of the special engines of the Volkswagen Group in order to move quickly from its sisters and in general.
This is Audi's five-cylinder engine, which can be found in the 3RS for example, and produces 390 hp here.
It is mated to a 7-speed dual-clutch gearbox that transfers power to the four wheels.
This arrangement produces acceleration to 100 km / h in 4.2 s on the way to a maximum speed of 250 km / h.
It also gets stiffer calibration, enlarged brakes and sticky tires on 20-inch rims.
Copra Formator VZ5
But the forceful version (which will only be produced in 7,000 copies) is a response to recognized needs.
Such of an older world.
For those of the New World, of which electricity is becoming an integral part, Copra has other plans.
Here Copra is set to introduce a range of models in the coming year, ones that will connect a rechargeable hybrid propulsion capability to the audience’s performance requirement.
And there is also a pure tram, the Copra Bourne, which will be on display at the same time period, with a range of 500km and fast charging.
In an open conversation we had with Warner Titz (vice president of Copra's development department) in which Wayne Griffiths (president of Copra) and Zvika Levy (director of the SEAT and Copra division) also participated, we were exposed to the company's far-reaching plans.
For example - accelerating participation in electric track and terrain races, in order to strengthen the connection between sporty driving and electric ability.
Copra Born
Copra plans to wrap all this up in a completely different experience from what we are familiar with in the field of vehicles.
The same is true of local activities that will begin next month.
The company talks about a process that should excite the buyer from the very beginning of contact with him.
The meeting with the client should also be done in a different way.
Instead of the usual showrooms and sales people, there is talk of special sales complexes and a new profile of sales people.
Copra Garage - will be the place where the cars will be displayed but not only.
It is a platform that will enable a meeting of events, people and brands that connect conceptually to the company's offering.
The Copra-Masters, will in fact be sales people who will accompany the customer from his arrival in the hall and throughout the process of entering the world of the brand.
Copra Formator VZ5
Creating this brand, is done at the right time.
The world is in a time of transition, between gasoline and electricity, between life before and after this plague, and such times, usually disrupt the order and allow the suggestion of new ideas.
For the audience that wants something special for themselves, Copra models are supposed to give a lot and ask for less from luxury models or older brands.
Car enthusiasts will keep their fingers crossed and hope that this name, which has stirred them up over the years, will continue to do so.
