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Google drops a bomb: Stop displaying ads based on browsing data Israel today

2021-03-03T20:49:51.516Z

| Technology News The internet giant has announced that it intends to stop using user tracking technology • Company executive: "We will not create alternative monitoring tools" • Fear: The move will anger advertisers Photo: AP Towards a change in the advertising industry:  Google announced today (Thursday) that starting next year it will stop selling ads that are based on the browsing history of Chrome browser u



The internet giant has announced that it intends to stop using user tracking technology • Company executive: "We will not create alternative monitoring tools" • Fear: The move will anger advertisers

  • Photo: AP

Towards a change in the advertising industry: 

Google announced today (Thursday) that starting next year it will stop selling ads that are based on the browsing history of Chrome browser users.

Among other things, the company will stop using tracking technologies, which detect transit between sites across the network.

The surprising move comes after the search giant received quite a few complaints of invasion of privacy, as the technology helped advertisers target advertisements to websites they visited, and know which sponsored ads persuaded them to make purchases based on their browsing history.

"We make it clear that once the use of third-party cookies is stopped, we will not create alternative monitoring tools to track people while browsing the web, nor will they use our products," said David Temkin, Google Product Manager leading the change, in an official blog The company.

"As our industry has strived to provide relevant advertising to consumers across the network, it has created a proliferation of user data at thousands of companies," Tamkin added.

As you may recall, Google announced last year that it would stop using third-party cookie tracking technology, starting in 2022.

In addition, Alphabet, Google's parent company, has been at the center of a regulatory investigation on suspicion of violating users' privacy in favor of targeted advertising.

Now, the announcement that it does not intend to develop alternative technology may provoke angry reactions in the advertising world - something that the technology giant is already considering. 

Source: israelhayom

All tech articles on 2021-03-03

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