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Facebook will allow users to remove exposure to sponsored political ads

Facebook is updating tonight that the tool that allows people to see fewer political ads on the platforms will be expanded to a number of countries - including Israel.

However, Facebook is also reinstating the possibility of posting sponsored political ads, after that option was banned after the US polls closed.

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Thursday, 04 March 2021, 20:42 Updated: 21:10

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Mark Zuckerberg answers questions from members of Congress in an investigation against Facebook (Photo: Reuters)

Too little, and too late?

Facebook has announced that it will allow users to hide sponsored political ads.

Last October, Facebook announced that it would ban the publication of political ads until further notice, and it appears that the "new announcement" has arrived.

In the last day it has been reported in the world that the advertising giant intends to allow sponsored political ads to be published again.

However, Facebook also adds that it will allow users to choose not to watch sponsored political content - even in Israel.

More on Walla!

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To the full article

"Political ads play a significant role in every election campaign - as can also be seen in the current election campaign in Israel. However, people around the world testified that they would like to see fewer political ads while using Facebook and Instagram. It is important to note that people may continue to see political ads even after "Changing the settings - Facebook asks users to report ads that look political, so that the company will continue to improve the new tool," they said on Facebook.

Announced that it will not allow the publication of political messages, to date (Photo: Reuters)

While Twitter announced that it would ban sponsored political advertisements, Facebook chose not to waive the revenue from advertisements, allowing politicians to continue advertising, when only at the moment the polls closed on November 3, 2020, banned the publication of such ads.

Just recently, Twitter announced that it would permanently block the account of former US President Donald Trump, while it was reported that Facebook is considering restoring the activity of his account.

Facebook's biggest privacy breach was revealed in the Cambridge Analytics affair, when it was reported that the details of 87 million users were collected through apps within Facebook.

The collection of details was done with the intention of influencing the 2016 US presidential election.

Three years later, Facebook was fined a minimal $ 5 billion in the United States.

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