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Google in a dramatic announcement: Stop offering ads based on browsing history
Google in a dramatic announcement to the advertising industry: Stop offering ads based on users' browsing history.
Google's move joins another move it has made in the past in which it has removed support for cookies from the Chrome browser.
This is good news for users
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Thursday, 04 March 2021, 10:45 Updated: 10:58
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Google, the pioneer of targeted advertising, has announced in surprise that it will stop offering ads based on users' browsing history.
To date, Google has allowed advertisers to "target" the ads to specific people, by weighting a wide range of data such as browsing preferences, device type and more.
So far, Google has collected cookies on users, meaning if you went to a shoe site and searched for a specific shoe, shoe store owners or companies can target the shoe user, thus offering him a specially tailored advertisement for him. "Users should not agree to be tracked online "In order to enjoy personalized advertising. An advertiser does not have to track a private consumer across the Internet to enjoy digital advertising," said David Tamkin, product and management director in the field of advertising privacy and trust.
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Last year Google announced that it would remove third-party cookie support from the Chrome browser.
"We have worked with the industry on the sandbox of privacy, in order to build innovations that protect the anonymity of users, yet provide accurate results for advertisers and publishers," Tamkin added.
Shortly after Google's announcement, speculation was raised about Google's continued tracking of users, and it was even claimed that it might be harnessing the email box for this.
However, Tamkin clarified: "We make it clear that once third-party cookies are deleted, we will not build an alternative means of tracking people while they surf the Internet, nor will we use our products to do so."
Google's dramatic announcement could change online advertising (Photo: ShutterStock)
Google also reassures advertisers and announces that it will use alternatives that will maintain privacy, such as using an Api that will continue to provide results to advertisers, and maintain users' privacy.
"We do not believe that solutions such as relying on the people's email writer will meet consumer expectations regarding privacy, nor the rapidly evolving regulatory constraints, so this launch is not worthwhile in the long run," Tamkin concluded.
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