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"Experiment only": Netflix has begun enforcing the "password sharing" phenomenon
In 2016 and 2019, Netflix had already commented on the "password sharing" phenomenon, noting on the one hand that it was a "legitimate" phenomenon, and at the same time that it had no plans to enforce the "phenomenon".
Now users are reporting that the streaming giant has started enforcing this.
Netflix has indicated that it is currently "in an experiment"
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Friday, 12 March 2021, 14:41 Updated: 14:49
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And sometimes the celebration ends: Netflix in an experiment that may put an end to the "account sharing" phenomenon.
Users around the world have noticed a new message appearing on the screen display "If you do not live with the owner of the account, you will need your own account to continue watching".
A Netflix spokesman responded to the BBC with the message, noting: "The experiment is designed to ensure that people who are allowed to use the Netflix account do so."
This shows that this is a new attempt by Netflix to find people who share their account with other people, or use a "shared account", which is prohibited by Netflix's rules.
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At this stage, this is an experiment that has not yet been decided on whether the new enforcement will be implemented across the network.
In the experiment, users are required to verify the account with a code sent via SMS or email.
Netflix is trying its best to enforce account sharing, with it not clear in the background how many users are sharing accounts at all and violating company policies.
Streaming giants like Disney, Amazon, HBO and Netflix, allow users to open multiple profiles under one account, but provided all profiles live in the same house.
In 2016, Netflix CEO and founder Reid Hastings spoke out: “Sharing passwords is something to live with.
There is a lot of legitimacy in this, as you share the password with your wife, the kids.
So there is no bright line and we are dealing with it fine. "However, in October 2018, Netflix chief executive Greg Peters said the company is looking into the issue of password sharing, but noted" we have no big plans to announce them at the moment. "During 2020 Netflix Has recorded a 37 million increase in the number of subscriptions, and now stands at over 200 million subscribers worldwide.
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