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Google will stand trial over charges of "tracking users even in hidden browsing mode"

During June last year, a lawsuit was filed against Google claiming that the search giant continues to track users even in hidden browsing mode in the Chrome browser.

Google has sought to dismiss the lawsuit, but now a U.S. court has denied Google's request.

The lawsuit seeks a $ 5 billion payment

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Sunday, 14 March 2021, 09:48 Updated: 09:57

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The US court has ruled: Google will stand trial for allegations that the Google Chrome browser has collected information about users even in the hidden state.

Last June, a lawsuit was filed by three users who are now demanding $ 5 billion.

Google sought to dismiss the lawsuit, but U.S. District Judge Lucy Koo dismissed the company's request, saying, "It did not inform users that it was collecting data while the user was in hidden browsing mode."

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Google spokesman Jose Castaneda responded to TheVerge and noted: The company disagrees with the lawsuit and we will defend ourselves vigorously.

He further added that Google Chrome's incognito mode allows users to browse the web without leaving a trace on the browser or computer.

"We clearly state each time you open a new incognito directory. However, sites may collect information about a user's browsing activity."

Earlier this month, Google announced in surprise that it would stop offering users based on users' browsing history.

To date, Google has allowed advertisers to "target" advertisements to specific people, by weighting a wide range of data such as browsing preferences, device type and more.

So far, Google has collected cookies on users, meaning if you went to a shoe site and searched for a specific shoe, shoe store owners or companies, can target the user who was looking for shoes, thus offering him a specially tailored advertisement for him.

"Users do not have to agree to be tracked online in order to enjoy personalized advertising. An advertiser does not have to track a private consumer across the Internet to enjoy digital advertising," said David Tamkin, product and management director at Advertising Privacy and Trust.

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