Amazon Music launches a section of 'podcasts' for its users in Spain

Amazon Music

Amazon Music continues to seek its niche in the burgeoning

industry

.

The company has announced the launch of a

section

for its users in Spain with full access from all subscription plans offered by the service, at no additional cost.

It is a wide catalog of programs, such as

,

,

or

, as well as original productions for Amazon Music.

Users will be able to access this content in

format

through the application for iOS and Android, as well as from Amazon Echo, Amazon's multifunctional smart speaker.

"We are very happy to be able to expand from today the catalog of services that we offer to our clients in Spain with a new experience that will allow them to listen to

through Amazon Music," said Craig Strachan, Head of Podcasts in Europe, on Wednesday. make the announcement.

“Our customers will be able to make use of the voice control functions, which they already know and love, to access even more content and, from now on, also enjoy a superior experience when it comes to listening to

, as well as discovering totally new shows that will become your favorites. "

Amazon Music opens a gap in the podcast industry and has landed in Spain.

The giant also wants his share

With a value of 220 thousand 791 million dollars and topping the list of the most valuable technologies in the West, above Google, Apple and Microsoft, the giant boasts a wide range of products and services.

Among them, one-click purchases from the world's largest digital store, the

service

Amazon Prime - one of Netflix's main competitors - Kindle Direct Publishing, Kindle, Fire Tablets, Fire TV, Amazon Echo and Alexa.

And now, he begins to focus energy and resources on the burgeoning

industry

.

Its main competition is the king, Spotify.

The Swedish company Daniel Ek has tripled the number of

on its platform and its offer has increased from 700 thousand podcasts in 2019 to 2.2 million today.

A survey published in early February by the data and statistics site

reveals that Spotify was the number one provider of these types of formats during 2020, with 31% of the market share, above Apple Podcasts (22%) , Pandora (13%) and iHeartRadio (11%), its main competitors.

Amazon Music is not listed.

But the road is long, and Amazon's resources are vast for now.

In addition, the

market is

growing by leaps and bounds, aspects such as the rapid digitization of the world and the coronavirus pandemic seem to play in its favor.

The 2019 Reuters Institute Digital News Report revealed that South Korea, Spain, Ireland and Sweden top the list of countries with the most users, followed by the United States, Italy, Canada and Australia.

In Europe, the value of advertising investments in

format is expected to

reach 207 million euros in 2023.

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