Amazon Music continues to seek its niche in the burgeoning
The company has announced the launch of a
for its users in Spain with full access from all subscription plans offered by the service, at no additional cost.
It is a wide catalog of programs, such as
TED in Spanish
Stories in English with Duolingo
The Wild Project
, as well as original productions for Amazon Music.
Users will be able to access this content in
through the application for iOS and Android, as well as from Amazon Echo, Amazon's multifunctional smart speaker.
"We are very happy to be able to expand from today the catalog of services that we offer to our clients in Spain with a new experience that will allow them to listen to
through Amazon Music," said Craig Strachan, Head of Podcasts in Europe, on Wednesday. make the announcement.
“Our customers will be able to make use of the voice control functions, which they already know and love, to access even more content and, from now on, also enjoy a superior experience when it comes to listening to
, as well as discovering totally new shows that will become your favorites. "
Amazon Music opens a gap in the podcast industry and has landed in Spain.
The giant also wants his share
With a value of 220 thousand 791 million dollars and topping the list of the most valuable technologies in the West, above Google, Apple and Microsoft, the giant boasts a wide range of products and services.
Among them, one-click purchases from the world's largest digital store, the
Amazon Prime - one of Netflix's main competitors - Kindle Direct Publishing, Kindle, Fire Tablets, Fire TV, Amazon Echo and Alexa.
And now, he begins to focus energy and resources on the burgeoning
Its main competition is the king, Spotify.
The Swedish company Daniel Ek has tripled the number of
on its platform and its offer has increased from 700 thousand podcasts in 2019 to 2.2 million today.
A survey published in early February by the data and statistics site
reveals that Spotify was the number one provider of these types of formats during 2020, with 31% of the market share, above Apple Podcasts (22%) , Pandora (13%) and iHeartRadio (11%), its main competitors.
Amazon Music is not listed.
But the road is long, and Amazon's resources are vast for now.
In addition, the
growing by leaps and bounds, aspects such as the rapid digitization of the world and the coronavirus pandemic seem to play in its favor.
The 2019 Reuters Institute Digital News Report revealed that South Korea, Spain, Ireland and Sweden top the list of countries with the most users, followed by the United States, Italy, Canada and Australia.
In Europe, the value of advertising investments in
format is expected to
reach 207 million euros in 2023.
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