Coldplay's new track, “Higher Power”, was broadcast after a video interview between Chris Martin's group and French astronaut Thomas Pesquet on the night of Thursday to Friday.
From the International Space Station, Thomas Pesquet spoke with the four members of the star formation, in a relaxed atmosphere.
“You're more of a rockstar than us, it feels like talking with Bono, there,” joked Chris Martin when the Frenchman, installed in the dome of the station, put on dark glasses to protect his eyes from radiation.
. @ esa's @Thom_astro drops @ coldplay's latest single #HigherPower FROM SPACE during his #MissionAlpha!
🎥 Watch the full chat with Thomas and the band 👉https: //t.co/eGS7S0AHsR
🎧 Listen to Thomas's @spotify playlist here 👉 https://t.co/bJxylLCaOY #SpaceCare pic.twitter.com/enMCPfG2qq
- ESA (@esa) May 7, 2021
The members of Coldplay have, among other things, asked Thomas Pesquet if he had seen alien life forms - "not yet, I look, you never know", smiled the astronaut, transition all found to speak of the new song.
A customary group of original communication blows
“We imagine extra-terrestrial worlds and it's a way for us to talk about life on earth, it's an allegory;
we try to find the astronaut in each of us, the one capable of doing extraordinary things ”, explained Chris Martin about the genesis of“ Higher Power ”.
Thomas Pesquet then released the first notes of the single with his tablet.
The track “Higher Power” was then posted worldwide on platforms, with a clip on the group's Youtube channel.
Coldplay is used to original communications around his albums or single.
In 2019, “Everyday life” was announced with a clever press campaign.
In France, it was with a black and white insert in a major evening daily, "For sale: double album Everyday life by Coldpay", drowned in the middle of other real advertisements for canapes or bottles of wine.
And in the UK, the album's titles were revealed in local newspapers in the towns where the band members are from, Exeter, Southampton (England), Fife (Scotland) and Flintshire (Wales).