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How to make stories for Instagram and Facebook

2021-06-14T00:18:13.726Z


Instagram Stories are popular because they promise news and are usually only visible for 24 hours. The magazine »Docma« explains what has to be considered during production.


Save the image or the series of images in JPEG format with the best image quality

, because regardless of whether Facebook or Instagram, both social media platforms automatically reduce the file quality and the image size in pixels in order to save data volume.

Use the 9:16 aspect ratio.

It is ideal for the full-screen display of content on smartphones.

The minimum size is 1080 × 1920 pixels, but you will get visually better results with 1700 × 3022 pixels.

In the Instagram app, you can quickly highlight text with a marker effect.

(a) If you want to achieve the same effect with Photoshop, several steps are necessary and the text including the effect cannot simply be changed interactively.

That's why it makes sense to create the look with the rounded corners directly in the Instagram app.

To avoid fiddling with your smartphone, enter the text on a normal keyboard and send yourself an email or use a note-taking app.

Alternatively, you can use a layer style of the »Contour« type (b, c).

Select »Outside« as »Position« (alignment of the contour) and adjust the »Opacity« (d).

The text with the layer style can be updated at any time.

Do not use the full height for text and important picture elements.

At the top and bottom, plan a strip with about 1/11 the height of the image (a).

For example, there should only be an image background on which no relevant details can be seen.

These areas are used by Facebook and Instagram for information about your account (b), progress bar (c), input fields such as "send message" (d), icons (e), buttons and the like.

If you are working with an image size of 1700 × 3022 pixels, the top and bottom areas are 275 pixels high (a) and cover the full width.

In Photoshop, use the »View / New auxiliary line layout« menu to generate a corresponding auxiliary line grid for orientation (f) with the number »11« under »Lines«.

Stories get more attention than regular posts.

A colored circle around your profile picture indicates one or more active stories (a).

At the same time, your profile picture with the colored highlighting is displayed prominently at the top of the story area in the home feed of your followers.

Promote your current post for free for 24 hours: after the post has been published, tap the paper plane icon (b) below.

If you select »Post a post in your story« (c), Instagram will place the post image on a background gradient of the same color.

Add text and other elements such as animated GIFs and then click the »Send to« button (d).

Now all you need to do is complete the process by tapping the “Share” button next to “Your story”.

Use the Photoshop mock-up of a smartphone as an eye-catcher.

Take a screenshot of your smartphone screen.

The following applies to Instagram: Create a second Instagram account and use this to take the screenshot.

Your contribution will be displayed "normally" and will not contain any references to "Insights" (marketing information).

Place the screenshot in the smartphone mockup.

Stories that are "seamlessly" composed of several images are very popular

(a).

While posts in the Instagram feed contain a maximum of ten images or videos ("carousel posts"), stories can contain more than ten story elements, which are also known as "frames", "slides" or "slices".

Photo: Rosita Fraguela / DOCMA

To get a story with perfect transitions, create a PSD file that is many times wider than a single later element.

Then select the slice tool, right-click on the workspace and activate »Subdivide slice« in the context menu that appears (b).

In the dialog of the same name you can divide the file evenly vertically (c) and save the elements in one go, for example via the menu »File / Export / Save for Web (Legacy) ...« (d).

Source: spiegel

All tech articles on 2021-06-14

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