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Twitter recognizes the failure of fleets and announces that they will cease to exist

2021-07-14T21:09:11.850Z


Eight months after its creation, the ephemeral content sharing function failed to come close to the success of Instagram stories.


07/14/2021 5:44 PM

  • Clarín.com

  • Technology

Updated 07/14/2021 5:44 PM

The ephemeral content arrived on Twitter at the end of 2020 under the name

fleets

, with the idea of ​​encouraging more people to join the conversations of the platform.

Just 8 months later, its use fell short of the company's expectations:

the feature will be phased out on August 3

.

Fleets are shown at the top of the timeline, inside circles,

where they remain for 24 hours, like Instagram stories 

(actually, it's an idea that Snapchat created and popularized and then everyone copied).

Precisely, the short life of this type of content was intended to encourage people who normally do not feel comfortable sharing their thoughts on Twitter to participate.

However, this was not the case, since those who have used the ephemeral content the most are the people who normally actively use the app to amplify their tweets or speak directly with others.

Fleets can contain text, background images, and videos.

(Photo: Twitter)

"We have not seen the increase we expected in the number of new people who join the conversation through fleets," they

acknowledge from Twitter in a statement.

For this reason, Twitter has decided to eliminate fleets, which will no longer be available on August 3, but they have confirmed that they will

extend to other elements of the social network what they have learned

from the experience with this type of content.

Fleets can contain

text, background images, and videos

.

The company points out that most of those that have been created in this time include multimedia elements and that for this reason they will update the editor of 'tweets' and will

incorporate features of the fleets editor in

the camera, such as the full screen camera, the options to format text and GIF stickers.

New feature

On the other hand, Twitter continues to add functions, although the one to "edit tweet", perhaps the most anticipated, has not yet arrived:

now you can choose which accounts can reply to publications after publishing a tweet

.

Since August last year, the microblogging social network founded by Jack Dorsey allows users to select

who can respond to the conversations they started on the platform

.

This option could originally be chosen when writing tweets.

Now, the official Twitter security account announced that the configuration of which accounts can reply to a tweet can already be

changed after publishing the content.

Now you can choose which accounts can reply to posts after posting a tweet.

(Photo: AP)

Access to these new settings is possible by clicking on the three-dot options icon next to each tweet, with the option

"change who can reply

.

"

As was the case since last year, users can choose between three options: everyone (the default setting), only the people you follow, or only the people you mention.

The tweets for which the last two options are chosen are labeled and the reply icon is grayed out for those who cannot reply.

People who can't reply yes can view, retweet, retweet with Comment,

share, and like.

With information from Europa Press.

SL

Look also

While rejecting thousands of requests, Twitter verified bots that had been created less than a month ago

Twitter now lets you choose who can reply to a tweet after posting it

Source: clarin

All tech articles on 2021-07-14

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