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Hollow-up: The app that will replace WhatsApp? - Walla! technology

2021-07-22T19:30:33.808Z


A start-up founded by two former Facebook executives makes a hybrid between the messaging app and the social network - and promises "that you will see what you want to see and will not treat you like a product"


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Hollow-up: The app that will replace WhatsApp?

A start-up founded by two former Facebook executives is a hybrid between the messaging app and the social network - and promises "you will see what you want to see and not be treated like a product."

The interface is simpler and cleaner and slides into four different tabs

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  • WhatsApp

Yinon Ben Shoshan

Thursday, 22 July 2021, 15:23 Updated: 15:32

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(Photo: HalloApp)

There is a replacement for WhatsApp that is not a telegram or signal: you can already download and join HalloApp, a new app founded by Michael Donohu ​​and Niraj Arora, former senior executives at Facebook.

The two's start-up strives to compete with the popular messaging app they abandoned, and to integrate a kind of social network with your contacts.



Cursed and Donohio worked on WhatsApp before and after it was acquired by Facebook for $ 22 billion in 2014.

Arora was the company's business manager until 2018, and a key figure in negotiating the billion-dollar deal with Facebook.

Donahue was the app’s engineering director for almost nine years, until he left the social network in 2019.



How does the app work?

HalloApp is divided into four tabs - a home screen that serves as a torch where you can see your and your contacts' posts (type of Facebook), the conversations pane (chats) and groups (yes, in a separate tab) and settings.

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The HalloApp app (Photo: HalloApp)

"Imagine your online friends were your true friends," Arora wrote on the company's blog.

"Imagine that your feed was not full of people and posts that you do not care about. Imagine that you scroll the feed in significant moments and see what you want to see - and not what the algorithm wanted you to see."



Cursed also sent a bite to the big social network, adding "Imagine not being treated like a product".

Although the post has no official reference to Facebook, it can be understood that the two founders abandoned the company due to disagreements and plans to generate profit from ads that will soon be integrated into the platform.

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Source: walla

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