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Elon Musk would have asked Tim Cook for the position of CEO of Apple in exchange for selling him Tesla


A new book tells of the negotiations between the two billionaires. Cook's answer.

07/31/2021 11:44 AM

  • Clarí

  • Technology

Updated 07/31/2021 11:44 AM

Elon Musk is interested, but makes a condition:

"I am the CEO."

"Yes of course.

When Apple bought Beats in 2014, the company kept its founders, ”responds Tim Cook.

"Do not.

CEO of Apple, ”

Musk responds.

"Fuck off,"

responds the director of the company founded by Steve Jobs.

And hang up.

According to a new book,

"Power Play: Tesla, Elon Musk and the bet for the century,"

written by Wall Street Journal reporter Tim Higgins, Elon Musk asked Tim Cook, Apple's CEO, for his position in exchange. to sell him Tesla, the electric car company.

And it's, according to a Los Angeles Times review, the juiciest revelation.

The book explains how Musk supposedly put on the negotiating table that this was the CEO of Apple in clear replacement of Tim Cook.

The offer, they say,

was declined by Cook.

It must be clarified: the whole situation that the book describes is not confirmed by either party.

But the author supports it based on close testimonies.

Musk charged at the book and declined to testify when contacted by the author.


Most, but not all, of what you read in this book is nonsense


In fact, he made a download on Twitter, denying the versions: "Cook and I have never spoken or written to each other," Musk said on Twitter.

“There was a time when I asked to meet with Cook

to discuss a purchase of Tesla by Apple


No purchase conditions were proposed at all, ”he wrote.

Cook & I have never spoken or written to each other ever.

There was a point where I requested to meet with Cook to talk about Apple buying Tesla.

There were no conditions of acquisition proposed whatsoever.

I have refused to meet.

Tesla was worth about 6% of today's value.

- Elon Musk (@elonmusk) July 30, 2021

And then he appealed to the controversy with Epic: Epic sued Apple after the Cupertino, California-based company removed the Fortnite game from its store for circumventing application purchase fees.

Epic has attacked Apple's practice of forcing apps to share between 15% and 30% of their revenue.

A California judge

will rule on the lawsuit

in August.

Apple app store fees are a de facto global tax on the Internet.

Epic is right.

- Elon Musk (@elonmusk) July 30, 2021

Tim Cook, CEO of Apple.

AP Photo

According to some reviews, the book is nurtured by numerous interviews: "Higgins

used hundreds of interviews and multiple



to weave an intricate story of a company's mission to become the dominant automaker of the present and far future," he says. Publishers Weekly.

  Higgins doesn't tell much news, but it also pretty much sums up this long history of the electric car giant, a company that often seems to innovate and prosper despite its founder and not as a result of its vaunted genius.

To the inevitable disappointment of some and the relief of others, this is a book about



not its founder,

”says another review, in this case from the Library Journal.

The truth is that Higgins recounts some of Musk's most tense episodes, revealing his already rumored changeable character (taking as truthful the facts that are reflected in the book).

He talks about recurring anger at employees, layoffs and some of the

financial problems

that Tesla had in those years, which were not exactly few.

"Power Play: Tesla, Elon Musk, and the Bet of the Century", the new book on Tesla.

Photo Random House

Meanwhile, Tesla silences criticism with numbers

Amid the noise, the electric car company is having a good time.

During the week, it reported net profits of 1,142 million dollars in the second quarter of the year, much higher than expected by analysts, and that allowed to close the first half of 2021 with profits of

1,580 million dollars.

Tesla's net profits in the second quarter of 2021 were 998% higher than those recorded in the same period of 2020.

Despite record net earnings, Tesla shares opened lower on Tuesday.

A few minutes after the opening of the markets, the company's securities lost 1.56 Tesla also explained that its income in the first half of 2021 was

22,347 million dollars

, of which 11,958 million correspond to the second quarter.

Tesla's profits: $ 1.58 billion.

AP Photo

The luxury electric car company said second-quarter revenue was 98% higher than in 2020 thanks to "

substantial growth in vehicle delivery

as well as growth in other parts of the company."

Tesla produced 206,421 vehicles and delivered 201,304 in the second quarter, record numbers for the company that were 151% and 121%, respectively, higher than in 2020.

The company's operating margin in the second quarter was

11%, down from 5.4% in 2020,

and earnings per share were $ 1.02, up from $ 0.10 a year ago.

In this context, Elon Musk acknowledged that the chip shortage affected the company in the second quarter, especially for the production of airbag control modules and car seats.

"The global shortage of chips is still quite serious. It does not seem that it is improving but it is difficult to predict," Musk said.

But Musk also noted that the company has been able to avoid problems by replacing chips and rewriting control software.

Musk noted that he will probably stop participating in conference calls to report Tesla's quarterly results unless there is

"something really important"

he has to say.

Tesla also said the launch of the company's truck, dubbed the Semi, which was introduced in 2017, will be delayed once again to 2022 to focus efforts on producing the Model Y and the Cybertruck pickup truck.

Look also

They impersonated Elon Musk and scammed with cryptocurrencies for 10 million dollars

How Tesla Survived the Microchip Crisis and Earned Over $ 1 Billion

Source: clarin

All tech articles on 2021-07-31

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