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For-U: Facebook continues to copy from Tiktok

After Reels, its short video platform, the social network is copying the feature identified with Tiktok - and adding something small from Instagram.

This is what it looks like

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• Facebook

Yinon Ben Shoshan

Sunday, 29 August 2021, 09:04 Updated: 09:05

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(Photo: Walla! Technology, Yinon Ben-Shoshan)

Facebook continues its campaign to copy features from rival Tiktok.

This time it is the For You page - the holy grail that underlies the Chinese social network.

The report comes from a tweet on the Twitter account of Matt Navara, a social media consultant.

The announcement indicates that Facebook plans to add two new tabs at the top of the home page - For You and Explore (identified with Instagram) - that will allow the feed to be tailored to each user's interests, tastes and priorities, similar to Tiktok.

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Facebook is testing For You / Explore tabbed feeds for Facebook News pic.twitter.com/pQly0096DO

- Matt Navarra (@MattNavarra) August 26, 2021

Also, the new tabs are likely to get high prominence, with the goal of making it easier for users to find content and creators they might like - and increase exposure to the most popular posts on the platform.

It is not yet known when the new feature will reach all users, as it is in development.

In the past year, Instagram has pushed Reels, a format that allows users to produce short 30-second videos with different music and effects, similar to what the rival Tiktok app does today.

And no matter if you like it or not, the short videos seem to be here to stay.

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