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Apple event website
Photo: Apple
At Apple you should always take a closer look.
As with so many other things, this also applies when you receive an invitation from the company.
Just like those who sent it by e-mail on Tuesday evening and published it as a website at the same time.
The first reveals the obvious: The show will take place next Tuesday, at 7 p.m. German time.
If you download the calendar entry that Apple offers, it sets a time frame of two hours for the event, which does not mean that the show will last that long.
This could be interpreted as the maximum duration of the event, but such events are often over after 60 or 75 minutes.
Catchy tune inside
What might last longer for some recipients of the invitation is the catchy tune left by the title of the event: »California Streaming«. Of course, it primarily indicates that it will not be a live show with guests, but a corona-compliant live stream, but it is also a play on words with the title of the 1960s hit "California Dreaming". You can't hear it on Apple's website, but you can at least take a look at California, because the invitation once again contains a so-called Easter egg, a hidden function.
If you call up the invitation page with an iPhone or iPad and tap the glowing Apple logo there, an augmented reality app opens that virtually places an Apple logo in the user's room. You can move, zoom in and out with your finger. But above all, you can immerse yourself in it if you get close enough. You then leave the room, so to speak, and take a look at a Californian coastal landscape, in front of which the date of the event appears in US notation: 9.14. What Apple intends to suggest with the landscape remains unclear for the time being. Maybe new photo functions for the iPhone? This is of course a scam to arouse curiosity - but at least one that is pretty to look at.
It is clear who will be the star of the shows: the next iPhone.
It will probably be called the iPhone 13 and will be offered in several sizes, just like its predecessor.
It would also be time to show the Apple Watch Series 7, which is rumored to have a modified design in addition to technical innovations.
And it will definitely be the time of the updates: iOS and iPad OS 15 are in the starting blocks, as are watchOS 8, tvOS 15 and macOS Monterey.
It is unlikely that they will all be published on September 14th.
But at least more precise data, when it will be ready, will probably be found out.
SPIEGEL.de will report on what the new gadgets can and cannot do.
