TikTok officially lands in Argentina

09/09/2021 17:27

• Clarín.com

• Technology

Updated 09/09/2021 17:27

The

short video

platform

for cell phones,

the Chinese app TikTok

, which was exponentially successful during the 2020 pandemic year and was the target of criticism from the Donald Trump government, made the

official announcement of its arrival in Argentina

on Thursday

.

Aleph Holding

, global partner of the main digital platforms in the world, confirmed that the TikTok app selected IMS, a company part of the group with a presence in Latin America, as the exclusive partner of

TikTok For Business

in Argentina, Colombia, Chile and Peru to increase its presence for brands in the region.

With TikTok For Business, brands and marketers can tell stories and actively engage with a

global community of 689 million users

.

The local alliance with IMS is part of TikTok's growth strategy, and its premise is to give brands and communication specialists innovative solutions that allow them to

connect with new audiences

and grow their businesses.

TikTok has 689 million users worldwide.

Photo: REUTERS.

For example, it will help

connect advertisers

in the region and train them on the best ways to use the platform to develop their brands and organizations.

“TikTok offers unique solutions and innovative formats for brands to connect with their growing and active audiences in creative and authentic ways.

This strategic agreement strengthens the industry in the region: we are going to put all our experience and knowledge of the sector to bring TikTok closer to local advertisers ”, explains Ignacio Vidaguren, CEO of IMS.

“Brands recognize the power of TikTok and we find that they embrace the creativity and authenticity of the platform when

creating content that impacts our community,

” says Gabriela Comazzetto, director of Global Business Solutions for TikTok in Latin America.

He added: "We are excited to work with IMS, our exclusive partner in Argentina, Chile, Colombia and Peru, to connect advertisers in these markets with TikTok For Business, giving them new ways to interact with our audience."

J Balvin bets on TikTok

The Colombian singer and producer will offer a live concert this Sunday at 7 p.m. on his TikTok platform account, in which he will take a tour of some of his classics and will present songs from his new album "José".

The musician's new album, which will be released this Friday, consists of 24 songs and has the participation of figures such as

Yandel, Ozuna, María Becerra, Karol G, Nicky Jam and Dua Lipa

, among others.

Colombian J Balvin will perform an exclusive show on TikTok.

Photo: AFP.

"I love TikTok and seeing all the amazing things my fans do with my music as a soundtrack," Balvin mentioned in a press release.

"It feels spontaneous and interactive in a way that I haven't felt with my fans in a long time. I'm inspired when I open TikTok to see what they're up to and it encourages me to find new ways to present my music and keep things fresh." added the singer.

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