technology
Social Networks
Tiktok launches new products in Israel
The Chinese social network has launched a new shopping platform and tools for creating more authentic content quickly.
The company's CEO in Israel: "80 percent of Tiktok users claim that the app elevates their mood"
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Yinon Ben Shoshan
Monday, 11 October 2021, 14:30 Updated: 14:49
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(Photo: ShutterStock)
The Chinese social network TikTok held its first physical press conference in Israel this morning (Monday), announcing a series of significant innovations that include deepening the world of online commerce, launching a new platform for connecting creators and brands and expanding existing tools for creating content.
"We strive to leverage the creative power of one billion members of our community to enable them to generate revenue from their talent, and on the other hand to enable small businesses to succeed on the platform," said Assaf Sagi, CEO of Tiktok. that they produce.
Given the criticism against Facebook and Instagram, a social network that encourages violent content platform, local event asked CEO ticktock, Asaf Sagi, what he thought of the storm around these revelations.
According to him, 80 percent of Tiktok users claim that the app elevates their mood.
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Assaf Sagi, CEO of Tiktok (Photo: Dor Eliyahu)
Creators' Marketplace (TikTok Marketplace)
The first product the company has announced is the Creator Marketplace, a self-service platform that will allow brands to find content creators with whom they want to collaborate whether it is for a single campaign or for longer term work.
How It Works? Brands can do a smart search and find creators by the type of content they produce, location, average post views and more; And the creators can submit collaborative requests based on briefs that the brands publish into the Marketplace.
"The ability of leading creators to produce interesting, authentic and relevant content is an amazing tool for brands that yearn to enter the platform and do not always know how to do it right," said Assaf Sagi, CEO of Tiktok Israel. income. "Since the quiet launch of the Marketplace in Israel a few weeks ago, over 100 leading creators have joined and many hundreds have applied to join."
Deepening in the world of online commerce (Photo: AP)
New tools for creating authentic and quality content
The company has unveiled a host of new tools that will help users create content faster.
One of the flagship products that Tiktok has launched is Dynamic Scene - an artificial intelligence-based tool that will make the process of creating content much simpler - introducing an existing creative product and the new tool automatically makes it adaptable to Tiktok.
In addition, the company introduced Tiktok's inspiration center, a place that will provide information on organic trends that are growing in a concentrated and convenient way for content creators who want to be the most up-to-date in order to produce the most relevant content.
And that's not all, the Chinese social network is making another foray into the world of PCs: Tiktok has unveiled a video editor that will allow brands to create platform-specific content directly on the PC.
The video editor also includes a library of music, fonts and images licensed for commercial use.
Alongside this, the company has also unveiled Story Selection - an option for creating dynamic content that will engage community members by choosing in real time the plot line of the video they are watching.
The goal: to help brands and content creators make a living from the content (Photo: ShutterStock)
TikTok Shopping - TikTok Shopping
The Chinese social network has unveiled "Tiktok Shopping" - a set of new products and features on the platform.
At Tiktok we noted that in recent months they have created a variety of collaborations with leading companies such as Shopify, Square, Ecwid and soon a collaboration with the Israeli web development platform Wix will be announced.
Now, brands will be able to integrate between the organic business and their Tiktok page and allow community members to purchase from the brand's product catalog without leaving the platform.
New features under Tiktok Shopping:
Tiktok Shopping (Photo: Tiktok)
Live Shopping - Businesses can communicate directly with their community in real time and share dynamic links to products and services.
Link to a specific product - Tiktok allows you to add a link to specific products that community members see in the video, whether it is in an ad or live.
Dynamic ads - a personal shopping experience at the same level as the personal content experience that Tiktok community members receive in the feed.
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