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This movie goes to war on social media. He has no chance of winning - Walla! culture

2021-10-24T21:01:16.062Z

Although his execution fails, within "Ron's Bug" are hidden beautiful ideas about the social anxiety of our generation and what causes it - social media, of course. Unfortunately, even this movie will not curb the damage of the apps, but at least it will give you something to talk about



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This movie goes to war on social media.

He has no chance of winning

Although his execution fails, within "Ron's Bug" are hidden beautiful ideas about the social anxiety of our generation and what causes it - social media, of course.

Unfortunately, even this movie will not curb the damage of the apps, but at least it will give you something to talk about

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Avner Shavit

Monday, 25 October 2021, 00:43

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Trailer for the movie "Ron's Bug" (Film Forum)

(Photo: Image Processing,.)

Imagine for a second you were transposed into the karmic driven world of Earl. This is the life of Bernie, the protagonist of the new animated film "Ron's Bug". He is a social outcast, and has already given up on trying to invite someone to events. In one of the sad moments in the film, the lonely child even says "it's better not to ask anyone in the first place, and that way you sure won't get rejected."



Bernie is an orphan from his mother, and lives with his father and grandmother, who have no material resources to offer him other than love and care. So, a new technological invention comes into their lives: a kind of well-programmed robot, which helps children overcome social anxieties and especially helps them maximize their internet skills, go viral and get as many likes as possible.



It's an expensive toy, and Bernie's family has no money, so she pirates her hands on a broken robot that is unable to even connect to the network, and its algorithms do not work properly.

Of course it's better this way: while the other robots only exacerbate the children's disconnection from the real world and the anxieties that social networks cause them, the miraculous glitch helps her new friend discover the beauty of the world that is out of range of the wireless internet.

The trouble is that it turns out that the new inventors of technology have covert and malicious intentions, and these do not fit well with this revolt, so they try to suppress it.



"Ron's Bug" was released this weekend around the world and also in the country, and is the first feature film from creator Luxmith, British animation studios that Disney is currently distributing.

At least at this point, studios seem to have a long way to go before they can compete with the big and veteran players in the market.

More on Walla!

This is not just a wonderful movie, it is a movie that will make your life better

To the full article

"Her Father's Summer," the animated version.

From "Ron's Bug" (Photo: Film Forum)

This is one of those movies that suffers from big gaps between concept and execution.

The animation is heavy, awkward and unattractive.

The robotic friend looks like a combination of pac-man and egg, and is devoid of nuance and humanity.

We have already seen quite a few hits about the developing relationship between the heroes and their inhuman friends, from "ET" to "Ted", and they succeeded because it was easy to fall in love with a friend of the other kind and envy the one who gets a hug from him.

This time, it does not happen.



The plot twists are also quite predictable, and the sub-characters are worn out: the loser father, the round grandmother with the accent, the school bully, the beautiful and pampered girl and so on.

The arch-villain behind the robots is reminiscent of a similar character we saw recently in "Release Guy" and will probably be seen for many more years to come, and is clearly based on Steve Jobs and Mark Zuckerberg.



The film is released in Israel in dubbed copies and in the original language, which features, among other things, dubbing works by Zack Glypiankis as a robot and Olivia Coleman as a grandmother.

None of them, it seems, made much of an effort.

The directing work is signed by Sarah Smith and Jean-Philippe Wayne, and the only member of the team whose work has a drop of the rest of the spirit is the prolific composer Henry Jackman, whose original music exceeds the result to at least one degree.

"ET" is not.

From "Ron's Bug" (Photo: Film Forum)

The casual execution makes it difficult to watch the film, but if you make an effort, you can find some interesting ideas in it. Like some recent American films such as "Dear Owen Hansen", it illustrates so far the younger generation today (and not only he) suffers from social anxiety, and how much technology and social media have a part in it.



The film even illustrates how much things will change if we just disconnect from the network - and again, this is a statement that is relevant not only to the children who will watch it, but also to the adults who will come with them to the halls. Faced with the current situation, which will probably only get worse, he uses the subversive robot to offer a utopian solution, of a world that has been cleansed of algorithms. The result reminded me of the classic episode of "The Simpsons," in which Marge causes the producers of "Aichi and Scarchi" to soften the violence. In response, the young viewers lose interest, turn off the TV and go play outside, which returns the shine to their eyes.

a point to consider.

From "Ron's Bug" (Photo: Film Forum)

Of course this TV utopia doesn’t last long, and even “Ron’s Bug” will be nothing more than a light blow on the wing.

The film failed at the US box office, and even if it was successful - what was its chance of making a difference?

After all, he himself belongs to the largest corporation there is, which probably uses the same social networks to market it, and we will also spread this article on Facebook.



"Ron's Bug" loses in a war he had no chance of winning in the first place, but that doesn't completely negate its value.

If you ignore the negative image associated with it following the box office failure, and if you succeed in its artistic pallor, it will provide you and your children with some points to think about and topics to talk about - and right now, that's something too.

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Source: walla

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