This is the intriguing smartphone of the prestigious electrical products company from Japan
Belmuda is not a familiar name to Western consumers, but Japan has a waiting list for its toasters.
The company has now released its first smartphone, unlike any smartphone you are familiar with
Niv Lillian
21/11/2021
Sunday, 21 November 2021, 11:32 Updated: 11:43
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Balmuda (Photo: Balmuda)
The Japanese Belmuda company may not be familiar to the Western consumer, but in Japan it is a thing. The company specializes in home appliances designed for the upper market segment, including its toaster (yes, a toaster) that has a fan cult and a waiting list of months. Last weekend, Belmuda announced the first smartphone of its kind, called, well, Belmuda.
The study, unsurprisingly, is very different from what you will find on the market today. According to Jen Trau, the company's CEO, their feeling was that phones had become large and impractical in recent years. So their learning phone was designed with compactness and elegance in mind as key goals.
The Belmoda phone is a 4.9-inch smartphone in total, with a 16: 9 screen ratio and a very sharp Full HD display.
In terms of body, this is a slightly chubby and not flat smartphone - on purpose.
It is almost 14 mm thick, but designed in round lines, so that it fits comfortably in the hand like a pebble with a slippery plastic body and pleasant to the touch - very different from today's phones. Most of all, from what we saw, he reminds the writer of these lines The classics, the small PDAs that preceded the age of smartphones, and it's adorable.
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Balmuda (Photo: Balmuda)
It has a single 48-megapixel camera on the back, and a fingerprint sensor socket, and the front-facing camera, 8 megapixels, is a perforated hole type on the screen. The battery is modest, 2,500 mAh, but perhaps to compensate for the low-capacity battery, it supports wireless charging.
Its specs are also modest (read about the price soon, not modest at all!), The processor is a Snapdragon 765, with six gigabytes of memory and 128 gigabytes of storage. Its software is based on Android 11, but Belmuda have created their own meticulous and well-designed shell here: you can turn elements in the wallpaper into responders to launch various applications, such as swiping on one of the lines to open Google Maps, and horizontal sliding allows you to browse built-in apps like log, notebook and calculator , A bit reminiscent of WebOS for phones, HID (LG turned it into an operating system for TVs only).
You can get the Talmud phone with a contract with the Japanese company SoftBank, or get an unlocked device, for 104,800 yen, which is about $ 900.
This may sound like a lot for a phone in this specification, but do not forget that Balmuda also sells toasters for $ 329 - and they are snatched at a higher rate than they can produce ... The
price is mainly for the experience and overall design, and not just for the irons.
A learning phone, necessarily, is not intended for those who are looking for a conventional device.
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