Bug will start importing NOTHING products to Israel
Behind the young and sought-after brand is Carl Fay, the founder of the Chinese technology giant One Plus.
The first products will arrive in the country during the month of December.
"The mission is to break down barriers between people and technology to create a better digital future"
Yinon Ben Shoshan
22/11/2021
Monday, 22 November 2021, 13:01 Updated: 13:27
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NOTHING (Photo: NOTHING)
The Bug chain announced today (Monday) that it will begin importing the NOTHING brand of the founder of OnePlus, OnePlus, during December. The company recently announced a long-term collaboration with chipmaker Qualcomm, and last August the first product was launched - Transparent Headphones in Nothing Ear (1).
"NOTHING's mission is to break down barriers between people and technology to create a better digital future. We believe the best technology is beautiful, yet natural and intuitive to use. When it's advanced enough, it blends in with the background and feels like nothing," Faye said in a statement. On NOTHING last February.
Swedish-born Swedish entrepreneur Carl Fay founded the London technology venture Nothing and raised $ 15 million in GV (formerly Google Ventures) funding from Alpha-House, after receiving initial $ 7 million funding from a group of prominent investors including iPod inventor Tony Fadel, founder- Twitch partner Kevin Lynn, Reddit CEO Steve Hoffman, PCH founder and CEO Liam Casey, prominent YouTuber Casey Nestat, Product Hunt CEO Josh Buckley and Web Summit founder Paddy Cosgrave.
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Nothing (Photo: ShutterStock)
"The successful launch of our first product, Ear (1), has proven that there is room for a new brand and to challenge the imagination. Users deserve better products that are simpler to use, accessible and yet look amazing," said Carl Faye, noting that "smooth connectivity is paramount" "Our vision for a future without barriers between people and technology. We look forward to working alongside Qualcomm Technologies and our strategic investors to achieve the next growth phase of Nothing."
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