After the stop imposed in 2020 by the pandemic, it opened in the Rho pavilions of Fiera Milano, with the ribbon cutting by the Minister for Economic Development, Giancarlo Giorgetti, the governor of Lombardy, Attilio Fontana, and the mayor of Milan. , Giuseppe Sala, the 78th edition of Eicma, the International Exhibition of two wheels. "Today the future reopens" commented the president of the event Pietro Meda, who said he was "very proud of the result obtained, which is not unexpected because behind it there was two years of work, very intense and important". "We believe that the supply chain has been rewarded by an event that still remains at the top in the world - he added -. We believe we have a good audience despite the restrictions.in safety and with a top-level trade fair product. All the houses are present, a great satisfaction ".
Look at the photos
Look at the photos
Inauguration of Eicma, the International Two-wheeler Show in Rho
"The term passion seems to me the central element in the story linked to the cycle and motorcycle, a passion that distinguishes not only enthusiasts, but also entrepreneurs", said the Minister of Economic Development, Giancarlo Giorgetti. "Eicma is an important sign. With Eicma, space is given to passion and enthusiasm, but above all it highlights the strategic nature of the trade fair sector, which needs these moments to be able to present products and innovation. It is an important moment that goes into the a sign of the recovery that Lombardy has been showing for some months ", said the governor Attilio Fontana instead. While for the mayor of Milan, Giuseppe Sala "it will certainly be a very topical exhibition. The expected audience will be 30% compared to 2019, but it is already excellent.At this time, very few fairs are held, here with courage and prudence, we are starting again. "Within the five pavilions occupied this year, over 820 brands (45% of which from 35 foreign countries) will bring scene until Sunday 28 November news, previews and the future of mobility on two wheels. The presence of Made in Italy companies is also very significant, as underlined by the president of Confindustria Ancma Paolo Magri, "confirm their primacy on this stage in Europe for production, sales, know-how and beauty. "The first two days of the exhibition are reserved for the press and operators, while from Thursday 25 to Sunday 28 it is expected to open to the general public of enthusiasts. The Eicma show is not runs out atinside the pavilions, but also continues in the external spaces of the Fair, which host areas for motorcycle test rides, shows, races and exhibitions. Special opportunities also for eBike lovers, who can test the latest products from the world of pedal assisted bikes within a technical track created in Hall 24. Finally, space also for start-ups and the future of mobility on two wheels in the special area dedicated to them, which this year welcomes 15 innovative realities.finally, also to start-ups and the future of mobility on two wheels in the special area dedicated to them, which this year welcomes 15 innovative realities.finally, also to start-ups and the future of mobility on two wheels in the special area dedicated to them, which this year welcomes 15 innovative realities.