Channel 14 dreams of appealing to a huge target audience.

With such a product - who will come?

Medium-sized TV, one-dimensional messages, an atmosphere of lack of seriousness and one-of-a-kind content.

The launch of Broadcasts Now 14 seemed like an eternal election broadcast that has no end and no beginning, as if this audience is not interested in life itself.

The current affairs of the channel offer him nothing but a disrespectful political confrontation

Nadav Menuhin

29/11/2021

Monday, 29 November 2021, 08:49 Updated: 08:58

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share on Email

• Share on general

• Comments

  Comments

Open channel broadcasts now 14 (now 14)

Channel 20 died yesterday and was resurrected as "Now 14": more sparkling, more assertive, and of course, unapologetic of its ambitions: to present media from a right-wing-national-Orthodox point of view, a position that its speakers do not get enough volume in mainstream media. May he have success. The channel dreams of the big leagues, and talks about an alternative. After lighting the Hanukkah candles in the doorway of the launch transmitter at the Chief Rabbi of Israel's studio, it became clear that the new channel was planning to revolve around itself like a spinning top.

His solemn opening broadcast showed what interested his editors and heads: politics, politics and politics. Maybe even a drop of media criticism, and a bit of a sentence (i.e. "the collapse of the 4000 case"). At the launch of a channel that purports to appeal to the majority of the Jewish public, they did not deal with health during a global epidemic, not with the social status of the periphery, not with culture and sports, not with leisure.

alternative?

Political panel programs, all of which are spin-offs and interpretations of tweets, are not lacking at all on television.

In a kind of eternal election broadcast that has no end and no beginning, the speakers explained one by one in the multi-participant panel how the current coalition is crashing and here on its ruins the government of the faith public has been re-established.

Is this public not interested in life itself?

Certainly.

Channel 14's current affairs offer him nothing but the political confrontation and all the disrespect involved.

More on Walla!

Suddenly in the last episode Shai's spine was injured.

Only for that he deserves applause

To the full article

Self-closing mouth.

Now 14 (Photo: Screenshot, Now 14)

In this internal discourse there are no leftists as a policy, and the contempt for the left - the extended extreme left of course, which now includes the anarchists Bennett, Shaked, Ganz, Saar and Lieberman - is almost self-evident. Here are some examples: At the end of the farewell broadcast from Channel 20, which preceded the launch broadcast, Yinon Magal explained that in the new version of "The Patriots", the channel's panel program, there will be no leftists and that he does not think it is really necessary; Later, in an interview with MK Moshe Gafni, interviewers Yehuda Schlesinger and Shimon Riklin did not make it difficult for the chairman of Torah Judaism to explain why it is legitimate to call the prime minister a "traitor," and even asked whether it was a government of Greeks. But the most ridiculous moment on the launch broadcast seems to have come when Ricklin wondered in the political debate "why are we even talking about Bennett." Erel Segal, who might have been too much for him too, was the one who had to remind him, with a smile, that he was the prime minister.

It seems that even technically, the first steps of now 14 are not yet completely smooth.

The new, large and luxurious studio did not cover for a plethora of sound glitches - with a plethora of microphones not working or reporters sounding like they were recorded from submarines.

Thus, a channel whose spokespersons repeatedly complain about mouth-clogging had a hard time playing them themselves.

There is nothing to talk about impressive visual content, invested magazine articles or creative innovation of any other kind.

All this indicates the little that the renewed channel has to offer: mediocre television, one-dimensional messages, an atmosphere of lack of seriousness and content of one and only type.

In 14 dreamers to appeal to a huge target audience, but with such a product - who will come?

It seems that at 11, 12 and 13 can sleep peacefully.

• culture

• TV

• direct watch

Tags

• Now 14 - Channel 20