The iStore chain will open a new store in the heart of Tel Aviv
The new branch will be located in front of the Meyer Tower in Rothschild, corner of Allenby, and will specialize in providing service to business customers in addition to private customers and laboratory services.
Yinon Ben Shoshan
01/12/2021
Wednesday, 01 December 2021, 09:44
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Istore branch (Photo: Eran Turgeman)
The iStore chain, the official marketer for Apple products in Israel, is expanding its store layout in Tel Aviv and will open a new branch on Rothschild Boulevard, corner of Allenby, in the spring of 2022.
The branch will include 150 square meters and provide repair services for the company's products. The
store will be located in front of Meyer Tower, at the corner of Rothschild and Allenby streets in Tel Aviv and will replace the Decathlon store on the front of the tower. A dedicated line for business customers and faster and more personal lab services for businesses. The
design of the new branch is entrusted to interior designer Oron Milstein, who won the tender and won over designers in Israel and around the world. Milstein is known for his bold and groundbreaking designs. In Europe and the US and here he has created his own interpretation of the minimalist concept that characterizes Apple stores around the world and is loyal to the brand.
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Mayer Rothschild Tower (Photo: Avishai Gordon)
"For the past 15 years, the small store in Dizengoff, where it all started, has been serving tens of thousands of satisfied customers," said Haim Zaguri, owner of the iStore.
We are confident that the residents of Tel Aviv to feel at home even at the new branch and will continue to express their trust in us because of the experience, service and answering attractive we offer. "
This includes as of this moment four physical locations: Mall Negev, Beer-Sheva; Renanim Ra'anana; Mall Ono Kiryat Ono flagship store The new one in Dizengoff. In addition, the "fifth" branch of the virtual branch is operated through the new website. During 2022, the chain is planned to expand further by opening more branches in premium locations in additional malls throughout the country.
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