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Basically, I'm easy to get excited about new technology and the Internet.
But in retrospect, I consider the invention of e-mail to be a mistake.
Because every day she brings me suggestions for topics from PR companies, such as "the world's first dog camera that throws treats", "portable headphones" or "a new beauty brand from Berlin that pioneers the field of personalized skin care based on artificial intelligence" target.
Dear PR professionals, I'll just ask you straight away: Are you fucking serious?
Do you really think it is conceivable that I would report on "Wet animals - the trend from the Internet as a cute photo book"?
Or, because you obviously don't care about anything, about the groundbreaking ceremony for a new Holsten brewery, a children's balance bike event with the Wirbelwind sports day-care center, the advertising film premiere of Gemeinhardt Gerüstbau Service GmbH or the »Top 20 countries for women with the best Breasts "?
"Dear Ms. / Mr. PUBLICIST"
None of this is made up, I actually get something like this sent to me a dozen times.
One of my mindfulness exercises is therefore to mark at least three senders as spam every day.
I've been posting particularly embarrassing PR on Twitter under the hashtag #PRfromhell for eight years.
Many of my colleagues in various media companies do the same.
It is not just the absurd topics that are so inconceivable on my mind.
It is also this purposeful way of reasoning: »World Oceans Day has been organized by the United Nations since 2009 on June 8th.
In this context, the funeral home mymoria has collected some myths that exist about burial at sea. "
Just as annoying: The assumption that my name is Beute, Ms. Stockrahm or "Dear Ms. / Mr. PUBLICIST".
Or the naturalness with which it is assumed that I live in Hamburg and not in Berlin.
Sometimes there are certain formulations that make me doubt whether certain PR people should really do something with language and not something with axes: What are "quantum hackers"?
Or what should "OLIVER KAHN BRUDER AXEL WITH BOOK - BUCHMESSE LEIPZIG" mean?
Are verbs lava now?
And did nobody really notice anything in the heading "Breakthrough in door protection systems" before sending it?
My wish for 2022
: Get in touch again if you want to introduce me to a bullshit detector.
If necessary, also "portable", with artificial intelligence or even blockchain.
The main thing is that he can answer my e-mails.
