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Volkswagen Artemis: That's why Porsche is leaving the Prestige project

2022-01-13T13:22:28.210Z

Volkswagen Artemis: That's why Porsche is leaving the Prestige project Created: 01/13/2022, 2:11 PM From: Marcus Efler The Artemis lighthouse project was supposed to produce the ultimate e-car in the VW Group. That is why Porsche is now withdrawing from the partnership. Update from January 13, 2022, 2 p.m.: The Artemis project, with which the Volkswagen Group wants to put the ultimate Tesla ki



Volkswagen Artemis: That's why Porsche is leaving the Prestige project

Created: 01/13/2022, 2:11 PM

From: Marcus Efler

The Artemis lighthouse project was supposed to produce the ultimate e-car in the VW Group.

That is why Porsche is now withdrawing from the partnership.

Update from January 13, 2022, 2 p.m.:

The Artemis project, with which the Volkswagen Group wants to put the ultimate Tesla killer on the wheels, is gradually turning into a normal new car development. Originally, the electric platform was supposed to combine the available know-how of all three brands that develop Stromer, i.e. that of Audi, Porsche and VW. In order to guarantee the creative freedom of its best developers, Audi even founded its own company, which has since slowed down again, as reported by 24auto.de.

Porsche, on the other hand, was supposed to build a particularly sporty interpretation of the super-Stromer under the code name K1 - paradoxically, of all places, in the VW commercial vehicle plant in Hanover.

But that is not even the reason why the sports car brand is now pulling the plug on the prestige electric project, according to a report in "Automobilwoche".

(Porsche Taycan Cross Turismo in the test: E-sports combination more practical than the sedan)

Volkswagen Artemis: That's why Porsche is leaving the Prestige project

The Stuttgart-based company apparently found the stipulation that the car should be given extensive autonomy functions to be more disturbing in order to beat the competition from Tesla and Mercedes (which is currently the leader here) in this field as well.

This approach does not go with a Porsche, says Porsche boss Oliver Blume supposedly.

Porsche (here a Taycan Turbo S) wants to continue to build cars for self-drive.

(Symbol picture) © Porsche AG

In order to buy itself out of the unloved Artemis partnership, Porsche allegedly has to pay a contractual penalty in the low three-digit million range to the sister company.

The sports car manufacturer is buying the freedom to build its new flagship in Leipzig in 2026 on the already existing Premium Platform Electric (PPE), which will also carry the next all-electric Porsche Macan.

First report from June 3, 2021, 2:38 p.m.

: Ingolstadt - The Volkswagen Group has always been considered a shark tank. The managers and engineers of the individual brands got really snappy a few years ago during the distribution battles over the emerging electric mobility. While other corporations looked for cross-brand strategies right from the start (but unfortunately did not always find them), at VW, Audi and Porsche everyone did what they wanted. With the result that there are three completely different electrical platforms on the road today. Only with the very current models such as the Audi Q4 e-tron (click here for the driving report of the Q4 e-tron 50), which is based on the uniform VW modular system, will synergies be realized. The Audi e-tron GT, in turn, is based on the Porsche Taycan. (Audi A7 55 TFSIe in the test: The performance is okay - there is a lack of charging)

Crash at Audi: Team of Tesla hunters slowed down

Above all, some Audi employees are frustrated that their technology department is not really getting their act together.

The enthusiasm was all the greater when the development contract for a “lighthouse project” for the Volkswagen Group went to Ingolstadt: under the first code name “Trinity”, a flagship with an electric motor was supposed to combine what was technically feasible - and to represent the feared opponent Tesla.

In order to guarantee the greatest possible creativity, Audi even outsourced a team of high-ranking experts into its own company and named the project after the Greek hunting goddess Artemis.

(Audi annoys customers with an expensive subscription: this is how much the navigation system costs per month)

Too normal for the Tesla hunt?

The Audi e-tron S Sportback © Audi AG

Noise at Audi: "New tasks" for the head of the Tesla hunters

But the hunter got there before the prey: The group pulled the plug and took control of the project away from the outsourced company. “Started as a beacon,” says an Audi press release wistfully, “the Artemis project has accelerated the transformation in the Volkswagen Group and especially at Audi in the last few months.” Audi boss Markus Duesmann politely thanks the responsible project manager, Alexander Hitzinger, who had already worked at Porsche and Apple before returning to the Volkswagen Group. There, the engineer will now prepare for a “new task”: A common phrase for descent up the career ladder, which in the end usually leads to a change of employer. (The new Audi Q4 e-tron: challenge to the competition)

Noise at Audi: Now it's going to be a normal car, if at all ...

Despite these obvious internal differences about the Tesla killer project, confidence is bravely shown: “After the concept phase was completed, the team handed over responsibility for further vehicle development to Audi,” it says officially.

At best, the former lighthouse project Artemis will become a completely normal production car.

Source: merkur

All tech articles on 2022-01-13

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