More road travel - less Instagram: the apps that jumped on the fifth wave
Have the popular apps benefited or lost from staying in homes and have we become addicted to escapism instead of the news?
A new report reveals the impact of the fifth wave on the use of popular applications
Yinon Ben Shoshan
25/01/2022
Tuesday, 25 January 2022, 10:48 Updated: 11:27
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Corona checkpoint Geha junction from Bnei Brak to the east, January 17, 2021 (Photo: Reuven Castro)
Omicron Wave Results: How different is Quiet Closure from previous closures?
Group Pelephone, yes and Bezeq International has released this morning (Tuesday) report that compares the use of Israelis various applications and points out the differences.
"We see similar data from the current period of the fifth wave from what we have seen closure Third, it shows the habits of social networking and applications Popularity "Says Dror Bahat, Pelephone's VP of Marketing and Bezeq International.
He added: "The data shows that the transition to hybrid work and holding meetings remotely, here to stay and we see this in demand and the use of zoom that remains very significant even between closures and allows us to make better use of time."
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We traveled less - but the trend is moderating
The pictures of the almost empty roads from the first closure.
Carried distant memories.
However, in the same closure there was a 54.2% decrease in the
number of users of the Waze app
, in the second closure there were only 36.7% fewer users in the third closure 23.4% compared to the period before the Corona.
In the current closure, the average decrease is only 18.6% compared to the period of about a month ago.
We traveled less - but the trend is moderating.
Wise (Photo: Walla! Technology, Yinon Ben-Shoshan)
Facebook and Instagram
In the first closure there was a relatively large decrease in the number of users of the two apps compared to the pre-Corona period - 8.2% on Facebook and 10.5% on Instagram, in the second closure the decrease was more moderate only 3.6% used Facebook less and 2.7% on Instagram, the third closure had almost no effect: Only 0.2 decrease in the number of Facebook users, and 2.1.
On Instagram.
The current wave is similar to closures 2 and 3 with only a moderate decrease in the use of the two popular social networks compared to the period before ..
Ticket
In the first closure, there was a minimal decrease of 0.1 in the number of users of Tiktok, but since then there has been a consistent increase in the number of daily users of the app.
In the third closure the increase reached over 53% more users compared to the pre-corona period.
The current closure is almost unaffected by the use of tiktok with an increase of less than 2%.
In the daily number of users.
Tiktok, which was a new app until about two years ago with low penetration and most of its use was by teenagers, became a hit during the Corona period and gained momentum even among adults
.
If one compares the increase in the daily number of users of Tiktok today compared to the pre-corona period one finds an increase of 73%
.
The current wave is similar to Closures 2 and 3.
Facebook and Instagram (Photo: ShutterStock)
Zoom - not like the first closure, but still recording an increase
In the first closure, most of us became acquainted with the new phenomenon of video conferencing through zoom.
And since then the use of the app has only been increasing.
It started with an increase of 3,083% in the daily number of users in the first closure, an increase of 3,519% in the second closure, and an increase of 4,260% in the third closure all this compared to the pre-corona period.
Compared to the period before the start of the "quiet" closure there was an increase of only 22% in the number of daily users and this happens for a simple reason - the zoom has become a part of our lives, so the increase in its use has not skyrocketed.
For comparison, the use of zoom in the silent closure compared to the pre-corona period increased by 3,516% and is similar to the use in the second closure period.
Watching current affairs - Khalas with the news, want VOD
In the first closure we just stuck to the screens: we saw a 66% increase on average in the number of actual hours we consumed and with press conferences almost every evening reporting on the new restrictions.
In the second closure, when we already knew more about the virus, there was an increase of only 13.8% and in the third closure an increase of only 8.1%, compared to the pre-corona period.
The current closure is already catching us exhausted and uninterested with a decrease of about 4% in watching current affairs compared to the period before the closure.
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