Forget Facebook and Matiktok: BeReal - the new social network that is popping up in app stores

It turns out that the hot trend is not a story at all: a new app that emphasizes authenticity has managed to become a hit around the world very quickly.

Meanwhile, it ranks fourth in the U.S. downloads chart - very close to Instagram

Yinon Ben Shoshan

12/04/2022

Tuesday, 12 April 2022, 09:30 Updated: 09:51

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BeReal, a new app that has become a hit (Photo: Walla! Technology, Yinon Ben-Shoshan)

Forget Instagram and Matiktok - until they copy it:

Meet BeReal, a new social network that has become the hot thing lately, and has recorded a 315 percent jump in app store downloads since early 2022.

BeReal, as the name implies, focuses on a real and authentic connection with Your friends, and is designed to help people stay away from the cluttered updates of popular social networks.

"Share your real life photo with friends," the app description said.

What's special about the app?

After a short registration - which includes entering the phone number, date of birth and user selection - you can already start using the platform.

In fact, the app encourages users to share one photo each day to show what they are doing at any given moment.

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Only 2 minutes to take a picture for the followers (Photo: Walla! Technology, screenshot)

Once a day, users receive an alarming alert on the device, with two yellow exclamation marks (on the emoji), asking them to update their followers on what they are doing at the moment -

.

Documentation is done using the front and rear cameras so you can see not only what people are doing, but also where they are, and the time limit limits the user's ability to direct and edit photos, and keep things more authentic.

BeReal's momentum is growing, and although we're only talking about 7.41 million installations so far, it's a huge leap.

According to data from data.ai (formerly App Annie), BeReal is ranked fourth in the download list in the US, UK and France in the first quarter of 2022 - behind Instagram, Snapchat and Pinterest only.

However, as the app gains popularity, it is likely that Meta (formerly Facebook), known for its tendency to emulate competitors - including Snapchat and Clubhouse - will also clone this success to its platforms.

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