Want to go viral?
These are the best times to post on social media
How do you make sure your passot gets the most appropriate exposure?
New research claims to have found what is the best time to post on Instagram, Facebook and Twitter.
Spoiler: Not Saturday
Walla!
technology
25/04/2022
Monday, 25 April 2022, 14:08 Updated: 14:58
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Facebook apps (Photo: ShutterStock)
If you were wondering if there is any importance to the day of the week and the time of day when posting a new photo on Instagram, then the answer is yes - at least so claims Sprout Social, a company that analyzes social network data.
Research data, conducted on the basis of information from about 30,000 of the company's customers, indicate that indeed - statistically, there are days when users of social networks are more generous in paragoning posts, and hours when your photos and videos are more likely to break the network.
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According to Sprout Social, on Monday the best time to advertise is 11am, and on Thursdays and Fridays between 10:00 and 11:00 am clearly a priority.
Instagram peak times are
Tuesdays and Wednesdays from 10am to 1pm
.
If your post is not ready for publication on one of these days, you should not wait with it for Sunday - the weakest time on the platform.
Although the statistical conclusions relate to the American market, they can also be applied to Israel, and determine with a degree of confidence when it is best for you to publish the post in the feed.
For example, the behavior of surfers on Saturday in Israel is similar to Sundays among Americans.
On Monday the best time to post is 11am (Photo: ShutterStock, shutterstock)
The chances of getting likes or comments on a Facebook post are higher on weekdays between 09:00 and 12:00 in the morning - so users are more active.
The producer arrives Monday through Friday at 3 p.m.
Why 3 in the morning?
Well, Sprout Social explains that there is less competition for feed publications at the same time.
Another popular date is Tuesday at 10 a.m.
The worst day for advertising - Saturday.
At least in Israel, the social network has not yet gone beyond the boundaries of the bronze, but in North America it is very popular.
And maybe it's related to how people use Twitter to catch up on the news, but then the best times to tweet are Mondays, Tuesdays, Wednesdays, Fridays and Saturdays - at 9am.
However, most of Sprout's customers may be business users, so you should take the data under limited warranty.
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