Like Tiktok: The Instagram CEO has announced a design change to the app
"Put the video at the center": The CEO of the social network announced a significant change in the app, which will make it even more similar to the Chinese competitor, Tiktok. This is how it looks
Yinon Ben Shoshan
04/05/2022
Wednesday, 04 May 2022, 10:47 Updated: 11:13
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The new screen on Instagram (Photo: Instagram)
Instagram CEO, Moral Man, announced yesterday (Tuesday) a design change - which will make the social network even more similar to its big competitor, Tiktok. According
to
the CEO of Instagram, the goal is to "put the video even more at the center."
However, a spokeswoman for the parent company Meta told TheVerge that still images will also appear in full screen, and not just reels and videos.
In addition, even though the story bar does not appear in the image posted on Twitter, it will still be accessible at the top of the screen as soon as the user starts scrolling.
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Testing Feed Changes?
We're testing a new, immersive viewing experience in the main Home feed.
If you're in the test, check it out and let me know what you think.
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pic.twitter.com/dmM5RzpicQ
- Adam Mosseri (@mosseri) May 3, 2022
What else are we expected to see?
Instagram is concentrating all its efforts on video, and according to a leak published last week, users will be able to post reels of up to 90 seconds in length - instead of 60 seconds today.
Other comprehensive measures that the social network strives for is a paid subscription service, which will have exclusive access to the content creators' publications.
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